Marketing For Hospitals in the New Era

15 December, 2007
Chennai

Brand building, market research and public relations are the key ingredients that can ensure the maximisation of the stakeholders' returns, quipped healthcare marketing consultant Vivek Shukla. He was speaking at the one-day workshop on marketing of hospitals. Held in Chennai, it was organised by Amen Business Solutions, Bangalore.

Many leading hospitals from Chennai were represented by their directors and promoters. Around 40 delegates attended the workshop. "Delegates were left with modern branding, positioning and segmenting techniques at the end of the workshop. As people tried to solve the real life case study during the workshop, they got a chance to try their marketing acumen at something real and practical," said Shukla, who has led workshops in India, Singapore and the Middle East on the subject.

"It is the second workshop we have had in the last five months. People are responding very well to the marketing workshops as it seems to be a very important topic for them," added Paniel Jayanth, who organised the workshops. He added that there will be workshops in other cities of India all through 2008.

EH News Bureau