Launch

MCC Introduces Phyto-placenta-based Skin Care Brand

The latest technology adapted from leading beauty salons of UK and France is now available in India

Manipal Cure and Care (MCC), a health and wellness retail chain, recently launched a unique dermaceutical range of phyto (plant) placenta-based skin care products under the brand name Living Proof Harley Street, London in India. Distributed by ConsuCare, a Malaysian company specialising in superior quality dermatological products, this range has been developed especially for Indian skin types and includes cleansers, toners, moisturisers, whitening complex, anti-wrinkle gels, brightening masks and shower scrubs.

Living Proof is a brand originally developed by doctors and skin care professionals with latest phyto placenta technology. It uses the medical science of 'gemmotherapy' extracting actives from seeds and buds (the real embryos of plant life) to treat the human skin. Their usage will be advised by Manipal's beauty consultants, trained to give complete skincare advice on how to re-energise tired cells and kick-start renewal and growth. Research proves that it improves skin moisturisation by 30 per cent, cell renewal/oxygenation by 71 per cent (Gattefosse, France) and 10 per cent reduction of wrinkles (Advancel, Spain).

Elaborating on Living Proof brand, TH Loh, Managing Director, ConsuCare, Malaysia, said, "Living Proof active ingredients are clinically tested in European laboratories and have documentation to prove they work. Being the starting point of the plant life cycle, seeds contain all the components necessary for the development of living tissues and it works at the basal (mother) cell level. We were looking for an opportunity to enter Indian market and are glad that MCC and ConsuCare share a similar philosophy."

Tanjai Kapoor, VP-Marketing, MCC, said, "Ahmedabad and Bangalore are amongst the fastest growing lifestyle markets in India. People are aware of international cosmetic brands and are willing to pay a little extra for top brands of Europe that are quality-assured by MCC. We promise to launch unique products for the Indian market every 90 days."

Prabhakumar BG, International Procurement Head, MCC and former Deputy Drug Controller of Karnataka, said, "We look at important quality assurance parameters like compliance with good manufacturing practices (GMP), product safety, and Indian regulatory requirements."

There are 11 over-the-counter products and three clinical products that will be launched in the initial stage.

EH News Bureau