TechUpdate

Trivitron to Launch 'Pride Series'

With a strong mission to attain Rs 1000 crore mark by 2010, Trivitron Medical Systems, one of the leading players in the Indian medical technology industry has announced the launch of its new division - Trivitron Pride Series. Pride Series will have an array of innovative products specifically designed, developed and manufactured in-house by Trivitron to suit the requirements of the Indian healthcare industry. The company has set up a sprawling 75,000 sq feet manufacturing facility, near the upcoming Medical Technology Park in Chennai to facilitate the design, development and production of the pride series products. This facility would also support the production line of medical consumables and reagents. Krishnadas, the Chief Operating Officer (COO) for the Pride Series and his R&D and sales team who have been newly appointed to spearhead this operation, globally said, "This is a moment of 'Pride' for Trivitron, where we are moving forward with a clear focus on developing capabilities with internal resources and deliver our promise of providing quality and affordable healthcare services to the people. With the launch of Pride series we complete our gamut of offering in the medical technology space which includes medical devices, diagnostics equipment and medical consumables, making Trivitron the only company to offer such a wide range of services to its customers."

Talking about the Pride series he added, "With government and private players aggressively targeting the tier II and tier III cities, demand for cost effective MT solutions is bound to grow manifold. Trivitron has deployed Rs 20 crore of investment in this project and we are expecting to reach a revenue target of about Rs 100 cr within a year citing the huge opportunity in the market."

The Trivitron Pride series will come with quality certification of CE, FDA enabling easy exports of these products into the European markets. Cardiac monitors, LED warmers, incubators, high frequency infant ventilators, OT instruments, HF X-ray generators, and critical analysers will be the products christened under the pride series banner.

EH News Bureau