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November 2008  
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Home - Market - Article

Launch

Apollo Cradle Opens Its Third Facility in Kozhikode

It is an initiative of Dr Kutty Healthcare Private Limited along with the AHLL

The Apollo Health and Lifestyle Limited (AHLL) recently announced that it broke ground for its third state -of-the-art birthing centre 'The Cradle' at Kozhikode in Kerala.

The Cradle will be the newest and most complete women's centre in Kozhikode dedicated specifically to the physical and emotional needs of expecting mothers and newborns.

The Cradle Kozhikode is an initiative of Dr Kutty Healthcare Private Limited in conjunction with the Apollo Health and Lifestyle Limited.

Designed by Toronto-based Skydome Architects, the birthing centre will provide an atmosphere of elegant comfort and relaxation, supported by caring nursing staff and medical professionals. The Cradle Kozhikode will be built on an area of 30,000 square feet and is expected to be ready by September 2009. The facility will offer four consultation rooms, two Labour, Delivery and Recovery (LDR) suites, four suites, and about 20 deluxe and private rooms apart from other facilities including a Neonatal Intensive Care Unit (NICU). Kozhikode records the highest numbers of delivery in Kerala. The Cradle aims to capture 20 per cent of the total market.

The Cradle Kozhikode has many firsts to its credit:
  • First to have a 'Boutique Maternity & Neonatal Centre' in Kozhikode.
  • First to introduce the "concept of perinatal centre" in Kozhikode.
  • It is also the first to introduce routine neonatal screening for metabolic disorders and hearing screening (AABR) as part of the maternal and neonatal package.
  • First to introduce GIRAFFE - revolutionary incubators for the care of all newborns in the Cradle Kozhikode.
  • First to introduce the concept of antenatal packages, antenatal classes and post natal care for the new mother.
  • A specially designed 'baby bath' is available in every room of the hospital.
  • First to introduce revolutionary electric beds with six linux motors in each room purely for the comfort of mothers.

Said Ratan Jalan, CEO, AHLL, "We are planning expansion to other metro cities such as Kochi and Thiruvananthapuram in the coming year and will have a few more such centres of excellence in the metro cities by the year end."

Said Dr VK Kutty, Chairman, Dr Kutty Healthcare Private Limited, "We are excited at this franchising opportunity to bring the much celebrated and highly successful Apollo Cradle Brand to the people of Kerala. We are committed to set a bench mark for pre-natal and antenatal care in the state."

EH News Bureau

 


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