LaunchPad

Healthcare Consultancy Firm Launched

With a vision to spur innovation in the healthcare industry, Medium Healthcare (MHC), a healthcare consulting firm and brainchild of Ratan Jalan, former CEO of Apollo Health and Lifestyle, was launched in India.

"Medium Healthcare aims to provide consulting services in the areas of business strategy, performance enhancement, marketing impact and service quality to healthcare organisations in India and other emerging economies. With a cross-functional team that has diverse experience across healthcare and other service industries, Medium Healthcare Consulting assists clients in obtaining both consumer insights and in-depth knowhow to identify and exploit opportunities in today's changing healthcare environment. The firm is singularly focused on providing forward-thinking solutions that deliver real results," said Jalan, Founder and Principal Consultant, Medium Healthcare Consulting.

"Almost everyone wants to build large, multi-specialty world-class hospitals in metros. It is a very myopic view, since the industry offers significant scope for innovation in alternative business models that are even more profitable and scalable. In comparison to other service industries such as hospitality, banking or aviation, critical areas such as marketing and service quality continue to be handled in a fairly primitive manner in most healthcare organisations," he added.

MHC has a core team of professionals with in-depth experience across different functions and industry environments. "While identifying opportunities, the firm takes a 'clean slate' approach and explores both in-patient and out-patient segments and also solutions that do not necessarily need brick-and-mortar existence. In the area of marketing, it configures its approach to ensure accountability in terms of financial performance and takes a holistic view starting from branding and pricing to marketing communication, PR and CRM," he added.

EH News Bureau