JV

Dr Batra's Enters into JV with Nu/Hart

The strategic alliance would provide a one stop solution in hair care

The internationally-acclaimed chain of super-speciality healthcare clinics— Dr Batra's and a leader in the field of micro-technological hair transplantation and US-based Nu/Hart recently announced an enterprise in global healthcare solutions. They have announced the launch of Dr Batras' Nu/Hart Hair Transplant Clinics, a 51:49 sharing joint venture, in India.

The state-of-the-art flagship clinic was made operational from May at Nariman Point, Mumbai. The average investment for the venture is estimated at Rs 20 crore over the next three years, to achieve a pan-India presence.

Said Dr Mukesh Batra, Founder and CMD, Dr Batra's, "This strategic announcement highlights the shared objective of owning, building and driving the hair restoration market in India, which is backed by a cumulative expertise of five decades, having served clients across 68 countries worldwide. The joint venture will focus on hair transplant and hair re-growth solutions for the discerning consumers of the country."

"With an endeavour to provide the best technology and quality at Indian prices, a competitive pricing strategy will be adopted. The strategic intent is clearly to offer world class service to our Indian clients at Indian pricing. With this new union, Dr Batra's aims at being a one stop solutions provider, specialising in hair related matters. It is a matter of pride that we shall be foraying into the speciality markets beyond homeopathy for the first time," he added.

Nu/Hart, USA has a domain exposure of over 20 years in the hair restoration business and its renowned surgeons have performed over 30,000 procedures on clients from over 40 countries. The core team at Nu/Hart comprises highly-specialised and technologically advanced expert surgeons who offer high quality services to ensure that their clients get satisfactory results.

Said Kathy Smith, President, Nu/Hart International, “Both organsations believe in providing a high level of client care and service with the help of experienced surgeons, dedicated staff and technologically advanced treatment options. This joint venture will result in the development of multiple hair transplant centers throughout India."

Hair loss patterns differ between various races and ethnic groups and Nu/Hart surgeons have treated American, European, Indian, Middle Eastern as well as Asian and African clients. Prior to this venture, Nu/Hart has also treated numerous Indian clients in their US and Dubai offices, which has empowered them with concentrated experience in dealing with Indian hair loss clients.

Under this new alliance, Dr Mukesh Batra will hold the position of Chairman and Dr Akshay Batra, Deputy Managing Director, Dr Batra's, will be the Director for the Indian operations.

India represents a key market for hair restoration solutions as the Indian market for the beauty and allied service industry is USD 6.3 billion with an annual growth rate of 13 per cent. It is estimated that 36 per cent of the population invest in hair care, 30 per cent invest in beauty products and 21 per cent in skin products.

EH News Bureau