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www.expresshealthcare.in INSIGHT INTO THE BUSINESS OF HEALTHCARE
June 2009  
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LaunchPad

Healthcare Information Available 24X7

For most patients' family, it is a unsettling to determine which hospital is best suited for the treatment, is conveniently located, has good doctors, etc., while at the same time keeping an eye on the cost of the treatment to ensure it is affordable. A new service, HealthPA (Healthcare Personal Assistant), aims to be a decisive support system for patients and their families in the above mentioned situations. HealthPA provides help to people looking to undergo a particular medical treatment or test, in selecting a medical service provider that best suits their needs. HealthPA shall have a 24X7 patient care centre (in the form of a call centre) where trained executives can help people with information on various hospitals. HealthPA, shall however, not provide any form of medical advice. HealthPA is backed by a major media group, Smile Interactive.

From booking an appointment for consultation and treatment, to finally helping in the logistics of travel and stay for patients from out of town HealthPA will provide every information. Conceptualised by Nitin Mathur, HealthPA's services are available on pan-India basis. Patients can log on to HealthPA.com or can call HealthPA's 24X7 numbers to get assisted by a trained executive. HealthPA also aims to reach out to patients from other countries such as the US, the UK, Canada, and countries in Africa & Asia, from where patients look to come to India for treatment. The basic purpose is to educate them about the high-quality and cost effective medical facilities in India, and help them come down for treatment in India.

HealthPA is also formulating tie-ups with leading hospitals in all major cities in India. Patients approaching HealthPA for assistance are advised of their options from among HealthPA's network of hospitals. Once a person selects a particular institution for his treatment/test, HealthPA connects the person with the institution, and provides logistical support to the patient.

EH News Bureau

 


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