WellnessUpdate

Evolve Medspa Embarks on Expansion Plans

With the wellness industry poised to grow to trillion dollars by 2010, Evolve, a joint venture of the Yash Birla Group and Singapore-based Pacific Healthcare Holding, is on a massive expansion plan to capitalise on this growing demand for quality solutions on wellness. In its need to explore newer verticals by continuously staying abreast of the innovations of the beauty industry, Evolve plans to further expand with new offerings and bolder eco-friendly initiatives, latest technology, cutting-edge treatments and ramping up of the global spa brands.

Evolve has recently been chosen as the Smile, Makeover and Wellness Partner by the prestigious beauty pageant Pantaloons Femina Miss India. As a means to expand its presence in the market, Evolve Medspa, is considering introducing 45 cosmetic centers at 12 locations. It will open two more outlets in Andheri, Mumbai and Ahmedabad, Gujarat by the end of the current quarter. It has aimed for a presence in 12 cities by March 2012 and is considering locations in Delhi, Pune, Chennai, Hyderabad, Jaipur, Nagpur, Indore among other cities.

Said Yash Birla, Chairman, Yash Birla Group, "The spa and wellness industry in India is estimated at Rs 11,000 crore growing rapidly at 25-35 per cent. We want to excel in this growth story. Today, the wellness industry caters to a large audience in the domestic and international market. With our expansion plans we hope to tap the Pan India presence and expertise."

Evolve, opened its first centre in Mumbai in April 2008, and within a short span of 14 months grew to seven more centres as per the target laid down. Evolve will have 20 centres by end of 2010 with an investment of around Rs 60 crore. It will target all metros and upcoming tier II cities to reach out to the ever growing youth and emerging middle class population in these cities.

EH News Bureau