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Home - Market - Article

Stem Cell Banking

LifeCell International Introduces New Services for Cord Tissue Banking

Prices across levels have been revised to accommodate stem cell banking in the common man's budget


Mayur Abhaya

LifeCell International, India's first and the largest stem cell banking services provider and a pioneer in stem cell research, technology and therapy, marks the completion of five years of successfully securing lives. On this achievement, LifeCell took a big leap to make stem cell banking affordable for the common man by significantly reducing its pricing across the entire range of BabyCord and BabyCord Duo services.

The company has also launched two new value added services—BabyCord Duo 1m and 50m for its cord tissue customers, pan India. Under this special service, LifeCell will process the umbilical cord tissue to harness the Mesenchymal stem cells and then multiply it to 1 million or 50 million cells respectively. These cells will then be cryo-preserved and saved ready for future therapeutic use. These services are available for an initial payment of Rs 48,000 and Rs 72,000 with an annual storage fee of Rs 3,000 and Rs 5,000 each. In case of one-time payment, these service are available for Rs 79, 900 or Rs 1, 19, 900 respectively.

Apart from this new service, prices across levels have been revised to accommodate stem cell banking in the common man's budget. As per this new strategy, annual storage cost for cord blood stem cell banking has been slashed from Rs 79,000 to Rs 59,900. Couples can also choose to pay an initial fee of Rs 36,000 and store their baby's cord blood cells at an annual storage fee of mere Rs 2,000 for 20 years. This move is aimed to promote the noble concept among general public in the form of bio insurance against life threatening diseases.

Besides, there is a BabyCord Duo plan, where the umbilical cord tissue is also stored as it is without any processing along with cord blood stem cells. The Baby Cord Duo plan is available for an initial payment of Rs 42,000 with an annual storage fee of Rs 2,500.

Said Mayur Abhaya, President and Executive Director, LifeCell International, "Rising cost has become a national concern with the middle and lower income groups being affected the most. This is also at times a hindrance for couples while they opt to secure their child's future. To break away from this trend and popularise the concept among a larger set of audience, we decided to revise our cost as per our introductory pricing plan. Our customers can save upto 25 per cent on all our services. For instance, the onetime fee of our Babycord service is reduced to Rs 59,900 from Rs 79,000, which would translate into a saving of Rs 19,000 for our customers."

Keeping the customers convenience in mind, LifeCell will also offer various EMI options to make cord blood and tissue stem cell banking easily accessible to everyone. The company has also set up its second collection center at Janak Residency, Kumara Krupa Road in Bangaluru.

EH News Bureau

 


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