LaunchPad

Piramal Healthcare Launches Support Programme Against Chronic Diseases

The Piramal Group, under the aegis of helpyourbody, recently launched Mumbai's first-of-its-kind crusade against chronic diseases along with a comprehensive patient support programme.

Through this initiative, the Piramal Group aims to enroll 3,500 doctors as crusaders across Maharashtra and Tamil Nadu in the pilot phase and scale this up to 25,000 doctors nationally, who will pledge their support in the first phase of helpyourbody. The first presentation was made to Dr HB Chandalia at his clinic in the presence of Ajay Piramal, Chairman, Piramal Group.

Each of these doctor-crusaders will disseminate knowledge and information to patients on risk factors of chronic diseases, diagnosis and management. This patient support programme will reach out to around 70,000 patients in the pilot phase and 5,00,000 patients across India subsequently.

Said Ajay Piramal, Chairman, Piramal Group, "On the helpyourbody platform, we are trying to bring together the Government, the private sector and the medical fraternity as part of a comprehensive integrated crusade against the onslaught of chronic diseases. The cumulative social and economic impact of these measures is bound to be immense."

Said Prof Chandalia, Director, Diabetes Endocrine Nutrition Management and Research Centre, "It is extremely important to evolve strategies like helpyourbody to prevent and manage these chronic diseases. The behavioural approaches recommended under helpyourbody, both at the individual and community level will improve adherence to the lifestyle programmes and thus lead to effective prevention of these diseases. helpyourbody is to help all and one; enabling citizens of India to lead a healthy life. It is a process of education, which is the most powerful tool against chronic diseases. Hence, let us put all our ideas and resources together to augment helpyourbody."

EH News Bureau