Asian Institute of Medical Sciences, Faridabad

The debut hospital from the group would focus on oncology, joint replacement and spine surgery

Location: Badkal fly over Road sec: 21A Faridabad.

When did construction start: 31 March 2008.

Time of commissioning: IPD would start by January 2010.

Reason for choosing Faridabad: Lack of super specialty facilities like oncology, joint replacement, electrophysiology study in cardiology etc.

Promoters: The project is funded by the promoters, friends and associates along with a consortium of nationalised banks.

Total No of beds: 350.

Numbers of beds to be commissioned in first phase: 100 beds.

Budget (inclusive of cost of land construction and equipment): Rs 200 core.

Type of investment: Promoters, friends, and nationalised banks.

Corporate or trust hospital: Corporate.

Single-specialty or multi-specialty: Multi- specialty hospital as facilities like oncology, joint replacement and spine surgery are lacking in the area.

Any subsidy taken from the Government: No.

Total area of the land: Three acres.

Total square feet area of the hospital: 3.7 lakh square feet.

"We have increased the Northern surface of the building and have minimised the area on the west — minimising the heat gain on the building and maximising natural day lighting" - Dr NK Pandey Chairman and MD AIMS

About architecture: "An interesting feature is that we have tried to increase the Northern surface of the building and have minimised the area on the west, thereby minimising the heat gain on the building and maximising the natural day lighting. Also, the entire building look into the large courtyard which can be viewed by everyone in the hospital," says Dr NK Pandey, Chairman and MD, AIMS. From a medical point of view, all sterile spaces or clean areas have been clubbed. "We have integrated functions right at the drawing board. Each OT, labour room, cath lab and other critical areas will work with independent AHU with HEFA filters to control infection and cross infection," he adds.

Vision: "Our vision is to be the most trusted healthcare partner for people through our unsurpassed quality and care and by striving to provide accessible, affordable and best available healthcare services in India. Mission is expressed in the adage 'caring for what matters most'. At AIMS, we stand for caring for health, life, family, relationships, happiness and overall community well being. My team is committed to providing quality healthcare service and genuine care for all," says Dr Pandey.

USP of the project: Advanced care in oncology (medical, radiation and surgical) which was not available in Haryana, Rajasthan parts of Uttar Pradesh and Madhya Pradesh, would now be accessible to a vast segment of the population residing there. Round-the-clock dialysis services for patients with kidney aliments would enable them to enjoy a better quality of life and a host of other super-specialties would be one the strengths of the hospital. It is the first hospital in Faridabad to offer a 'one stop healthcare' solution. AIMS is the comprehensive cancer centre. It is a hospital built, managed and run by India's most skilled medical professionals offering a patient and doctor-friendly environment. First of its kind luxury wellness spa in the region and a fully equipped health club integrated with the holistic wellness programmers. It is focused on quality and patient care to provide accessible, affordable and the best available healthcare service in India.

Centrally air-conditioned: Yes.

About technology that is latest in Faridabad: AIMS is the first hospital in Northern India to acquire and install Rapid Arc-IGRT and IMRT Linear accelerator (Varian). The hospital has 11 modular operation theatres, fitted with state-of-art LED Trilux Aurinio lighting and equipped with a Trilux media bridge. It is equipped with the first true PET/CT (16 Slice) in this region, Home Bipap therapy for respiration failure i.e. COPD patients. It offers minimal invasive surgery through computer assisted Orthroscopic.

Environment-friendly measures: Rain water harvesting, STP and use of day light.

Use of IT: One point access for all records like lab investigations and patient history which patients can access from anywhere.

Number of clinicians and non-clinicians to be hired: Total staff will be around 1,200.

Ways to market it: "The healthcare industry is highly consumer driven and consumer satisfaction is vital. We will endeavour to provide personalised care with quality service to our customers in keeping with our motto 'caring for what matters most'. We are distinctly positioned from other, as we will be creating bhagidari (with the local community). They will be integrated with the working of the hospital. We expect the community to be directly advising the hospital, particulars where services to poor patients are concerned," says Dr Pandey. Establishing a sense of trust with patient would be paramount in consolidating its brand. "We will build our brand by synergy of excellent clinic expertise with a professional management team which will constantly strive to give our patients a great healthcare experience. Regular training programmers' will be conducted for both medical and non- medical for better staff patient relationship as patients spend 10 per cent time with doctors and 90 per cent time with staff in a hospital," says Dr Pandey. It will organise continuous medical education, awareness programmes for general health check-up camps both in-house and in nearby villages and organise events on health days. It will enhance its reach through brochures, patient information materials, corporate film and exhibitions.

Future plans of the hospital and of the group: Blue Sapphire Healthcare Private is planning to follow the wheel and spoke strategy. A number of centres are planned in the future, catering to the localised requirements and connected to the central facility at Faridabad for maximum utilisation of the highly skilled team and the state-of-the art equipment.

rita.dutta@expressindia.com