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Vaidyaratnam to Invest Rs 25 Crore

Sets a target of Rs 200 crore turn-over by 2015

Vaidyaratnam, the leading Ayurverdic player, will invest Rs 25 crore in a phased manner in the next four years. Accordingly, Vaidyaratnam Group, which has now embarked on an ambitious expansion plan, has set a turnover target of Rs 200 crore by 2015. Interestingly, Vaidyaratnam unveiled its five-year business roadmap at a time when its Managing Partner and Chief Physician Ashtavaidyan ET Naranayanan Mooss was honoured with the coveted title Padmabhushan by the Government of India recently.

The target the company has set is ambitious and achievable considering the pace with which the market for Ayurveda is expanding both within the country and abroad.

Vaidyaratnam, a prominent member of the famous Ashtavaidyan Thaikkattu Mooss family deeply embedded into genuine Ayurvedic tradition, had witnessed an astounding growth ever since it went commercial 15-years back. Its three factories, two located in Kerala and one in Tamil Nadu, can produce eight tonnes of Ayurvedic medicines per day.

It has to its credit 400 varieties of traditional Ayurveda medicines and 150 classical, patented products. The company has a flagship product, Mehanil, which has proved to be effective in the management of diabetes. Vaidyaratnam's factory located in Pollachi (Tamil Nadu) started it commercial production recently. The company has invested Rs six crore in its Pollachi facility.

Vaidyaratanam had also invested an additional Rs three crore for the treatment centres in Bangalore and Mumbai. These are in addition to the existing Nursing Home, Ayurveda College Hospital in Kerala. The Nursing Home is being upgraded with additional IP facility with a financial outlay of Rs five crore.

Vaidyaratnam also plans to set up in-patient treatment facilities in Bangalore, Mumbai and Delhi through strategic alliances. The alliances Vaidyaratnam plans could be in the form of joint ventures. Discussions are already on with major players which will be firmed up within three months.

Vaidyaratnam already has to its credit 1000-odd retail outlets in Kerala. It also has its branches and distribution network spread across Tamil Nadu, Karnataka, Andhra Pradesh, Maharashtra and Delhi.