LaunchPad

Birla Kerala Vaidyashala Launches Mobile Spine Clinic

Birla Kerala Vaidyashala (BKV), a JV between Kerala Vaidyashala and Yash Birla Group offering ayurvedic medi-spa, launched India's first mobile spine clinic to provide relief to the overstressed executives and celebrities. The mobile spine clinic will come at a place of convenience for the patient. The treatment may include one or combination of therapies. The following special treatments are available at the Mobile Spine Clinic: muscle relaxing fomentation therapy, muscle stimulating fomentation therapy, phyto anti-inflammatory therapy using bolus dipped in hot medicated oil, advanced spinal bio-muscular toner therapy using muslin bags filled with hot medicated mixture, sacro therapy where specially prepared warm medicated liquid is kept over the lower back with medicated paste boundary and spinal neuro therapy. BKV provides advanced spine care treatment based on indigenous Indian system of medicine.

Said Yash Birla, "In this competitive world, people have to run at a fast pace to achieve their goals. In this process, they tend to overlook their health. The main reason is the time constraint. Just to overcome this problem, we have launched the BKV Mobile Spine Clinic."

Said Harshajeet Kuroop, MD, Birla Kerala Vaidyashala, "This is the era of wellness. Wellness market constitutes of Rs 110 billion and it is growing 30-35 per cent, annually. If we look at the market region wise, for a population of 1 lakh, the South has 34.4 centres, the North has 13.6 centres, the West has 12 centres and the East has 10.1. In an office setting of 100 people, it is estimated that on a given day, 10 to 12 people probably have some kind of back pain. Most back pain can be effectively treated with these ayurvedic treatments."

EH News Bureau