CSR Buzz

Dabur Build Team Of Immunity Ambassadors

With rising incidence of flu and viruses taking a toll on India, Dabur Chyawanprash — the flagship healthcare product from the House of Dabur —undertook a unique campaign, christened Immune India, reaching out to over 10 lakh children across nine states to spread awareness about building stronger immunity to fight these new-age diseases. This mammoth campaign was carried out across 820 schools in the country.

"Today's fast-paced lifestyle, our errant eating habits and now monsoons are all taking a toll on our health. The best way to prevent ourselves from a host of lifestyle diseases and recurring ailments is by building a stronger immunity. A recent national survey pointed out that 85 per cent doctors feel that building stronger immunity is the best possible preventive measure against virus attacks. Considering this, Dabur Chyawanprash — the country's natural choice for immunity building — has taken up the responsibility to educate the kids and their parents on building stronger immunity," said Praveen Jaipuriar, Category Head - Health Supplements, Dabur India Ltd.

In order to further spread the message of good health and immunity across the country, Dabur Chyawanprash and its brand ambassador Mahendra Singh Dhoni have now identified 24 schoolchildren who will form a team of India's Immunity ambassadors.

"The idea of this initiative was to educate children about the need for building stronger immunity to stay healthy and thus stay ahead. The immunity ambassadors, besides featuring in Dabur Chyawanprash immunity campaign, will spread the message about the need to boost immunity. The selected 24 Dabur Chyawanprash Immunity ambassadors have got a chance to meet and interact with Dhoni and learn his health secrets," Jaipuriar added.

EH News Bureau