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JV
Nova Forms JV with Max to Start Day Care Surgery Centres
The JV would start a total of six centers in Delhi NCR
Suresh Soni |
Nova Medical Centers, a specialised day care surgery centre
chain, and Max Healthcare Institute Limited (MHC) recently announced a JV to
expand the reach of day care surgery in the National Capital Region. MHC will
hold a 31 per cent stake in the JV entity.
This strategic alliance is designed to help both companies maximise the reach
and efficiency of their services. Nova is set to expand its reach across the
NCR region with two day care centres scheduled to open in the next few months
with plans to reach a total of six centers in the near future.
Nova Medical Centers will seamlessly access the pool of clinicians
practicing at MHC hospitals. MHC's hospitals in turn would be the preferred
referral destination for all major surgeries and advanced diagnostics cases
required for the Nova patients, which cannot be performed at the day care centers.
The JV with MHC will provide Nova with a reputed partner
for all additional procedures that are typically not undertaken at Nova such
as major surgeries including cardiac, obstetrics, organ transplants, emergency/trauma
care, overnight stay, and advanced diagnostics like MRI, CT etc. The name of
the JV Company will be 'Nova Medical Centres NCR Region'. The JV significantly
enhances MHC's competency and further reinforces its strategic intent towards
maintaining Max Healthcare's dominant position as the leading provider of healthcare
services in NCR.
Suresh Soni, Chairman, Nova Medical Centers, said, "Our
association with them will prove beneficial for both parties not just in terms
of business and referrals, but also in terms of knowledge sharing and access
to specialised doctors and surgeons". Dr Pervez Ahmed, CEO & MD, Max
Healthcare, said, "We look forward to partnering Nova Medical Centers as
we work towards further expanding our reach. Day care surgery represents the
new face of the surgical field, and increasing number of such surgeries stands
testimony to the fact that patients and doctors alike have realised the tremendous
value offered by this surgical mode."
Internationally, almost 70 per cent of all surgeries are conducted as day care
surgeries, and this trend is on the rise in India as well. Nova, which started
its day care surgery centres in Bangaluru last year, has already seen tremendous
customer acceptance and growth.
Internationally, almost 70 per cent of all surgeries are conducted as day care
surgeries, and this trend is on the rise in India as well. Nova, which started
its day care surgery centres in Bangalore last year, has already seen tremendous
customer acceptance and growth.
EH News Bureau
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