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www.expresshealthcare.in INSIGHT INTO THE BUSINESS OF HEALTHCARE
January 2012  
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Innovation in Healthcare Delivery in India
How does innovation affect our healthcare industry? Can innovation enhance healthcare quality and address the challenges of healthcare delivery in India? Is innovation limited to the private sector? While Express Healthcare seeks answers to these questions, our effort is to bring to fore the innovations that have stood the test of time

Sharpening India’s Vision
The late Padmashree Dr G Venkataswamy (Dr V) was a known warrior who waged a war against needless blindness in India. He not only conceived a vision to eradicate needless blindness from India, but also a unique viable eye care delivery system, that today has won admiration from all over the world. Taking the concept of social marketing to new heights, Dr V instituted the Aravind Eye Hospital (Aravind) in 1976 at Madurai, after his retirement from the Government Medical College, as the HoD of Ophthalmology. Over the years, Aravind became synonymous with Dr V as well as cataract surgery, and made eye care accessible to all by rising above the barriers of poverty and distance. This self-sustaining eye care delivery system grew as a chain of hospitals, new hospitals came up at Tirunelveli, Coimbatore, Theni and Pondicherry and diversified in the fields of manufacturing, training and education, eye banking and social service, all converging under the banner of a holistic Aravind Eye Care System.
In terms of the volume of work done—number of patients examined and number of surgeries performed— Aravind is the world’s largest eye care provider. It boasts over 32 million outpatients served and four million surgeries performed, right from the inception till date. The famed institute is the ultimate choice for many international patients as well as researchers and faculty members. It houses many well equipped speciality clinics run by very efficient professionals, all sharing the same vision of Dr. V. There is tremendous amount of work done, both in terms of complicated surgeries and ground-breaking research. It is known for its unique community outreach programme and the self-sustainable strategy, balancing cost and efficiency as well as drawing surplus profits to feed its ambitious growth plans. Dr S R Krishnadas, Director, Human Resources, Aravind Eye Hospital, Madurai shares the group’s growth story with M Neelam Kachhap

Chugging Away for Good Health
It all began with a quest to reduce physical disabilities across the globe. Owing to the increasing number of people with physical disabilities, the year 1981 was declared as the International Year of Disabled Persons. UN experts and health administrators from around the world met at Leeds Castle, England to deliberate on preventing these disabilities. The participants at the meeting concurred that adopting a cost-effective approach to combat disabilities was the need of the hour and the recommendations at the meeting were later adopted by the UN General Assembly in 1982. The assembly pointed out the need for private and government partnerships in order to develop health projects of national importance using existing delivery systems and infrastructure. With the view to implement these policies, the Impact Foundation was formed in pursuant to the New Delhi Declaration launched by the Government of India.
The major thrust of Impact was to be at the level of primary healthcare (PHC) and this included prevention of diseases. The focus of Impact was to reach out to the 70 million disabled people in India. Today, the organisation has 19 foundations across the world. As Impact's journey continued, the member of the foundation came across many remote villages in India that had no healthcare access at all. While on a project, Zelma Lazarus, CEO, Impact India along with few other members came up with an idea to use the rail route to provide basic healthcare facilities to the remote villagers of India. This thought was then presented to the government and the Ministry of Railways donated five coaches customised for a fully equipped hospital. That is how the world's first hospital on a train, The Lifeline Express was initiated.
The Magic Train as it has now come to be known has completed around 125 projects and treated 7,00,000 patients in thousands of villages. The train visits different parts of the country, usually remote rural areas with insufficient medical facilities, or areas hit by natural disasters and stays in each place for at least one month while medical care (routine as well as major surgery) is provided to the local people. It is sponsored by local business houses and foundations. So far, 150,000 doctors and medical personnel from India and abroad have voluntarily participated in this free camp. Zelma Lazarus, CEO, Impact India shares the illustrious journey of the Lifeline Express with Raelene Kambli

Health for All
Walking a tight rope balancing profits and philanthropy, LifeSpring Hospital, Hyderabad, is one unique venture that is trying to fill the void left by the competitive private sector and the public healthcare system. In fact, LifeSpring’s mission grew out of this deep deficiency to address the needs of lower income households of the society, where the expenses incurred on health have a life changing effect. It provides low cost, high quality maternity hospitals, for low income women. LifeSpring Hospitals launched as a separate private company with equity paticipation from HLL Lifecare. and Acumen Fund in February 2008. Today LifeSpring Hospitals network has grown to become the largest private maternity hospital network in India and aspires to become one of the largest in the world. Low-income women want and deserve safe, affordable maternal care which is provided by LifeSpring Hospitals, and the company has managed to put dignity at the centre of this endeavour.
LifeSpring’s business model is one-of-its-kind; it aims to serve as a model for providing high-quality maternal and child health services to the poor in India as well as worldwide. It has wisely chosen an unserviced customer group and high prevalence need – pregnancy – to base its business on. The hospital focusses on a particular niche of maternal health and achieves high quality within that niche through its process-oriented methods. This is its most important differentiator, and has contributed immensely to its success. Anant Kumar, CEO, Lifespring Hospital speaks to Neelam Mickey Kachhap about the group

Technology to the Rescue
Projecting the future of the Indian healthcare sector, experts state that telemedicine is one of the key tools that will transform rural healthcare. Indeed, telemedicine will increase accessibility to care in a country that is home to the world's largest number people suffering from varied ailments. Adopting telemedicine as its tool to reach out to a million patients across rural India, Jeeva Ayurveda through it's pioneering efforts has been making healthcare accessible to the rural population for the last 12 years. The organisation was initiated by Dr Pratap Chauhan, a world-renowned Ayurvedacharya who has travelled to over 50 countries, having dedicated himself to popularising Ayurveda across the globe. During his interactions with people from world over, he realised that Ayurveda was actually the missing link that could help people stay happy, healthy and balanced throughout their lives. It was then that he made it the mission of his life to ‘take Ayurveda to every home’. Over the years, Jeeva Ayurveda has become a household name in authentic Ayurveda treatment for chronic diseases. Its vision of making people happy and healthy through lifestyle and regenerative treatment delivered at their doorstep is a direct response to the ailments and disorders affecting the Indian community today, most of which do not have any cures or sustainable treatment in modern medicine.
As an endeavour to reach out to maximum people across the country, the Jeeva TeleMedicine Center, a first-of-its-kind concept in the world, was established in 1998 as an integrated centre of telephonic health consultation. Currently, Jeeva has 125 Ayurvedic doctors and consultants providing consultations to more than 50,000 patients in the last six months alone, across 1200 cities and towns in India. It is said that many of these towns do not have good health infrastructure and therefore the availability of world class Ayurveda treatment through telemedicine has worked wonders for them. Raelene Kambli catches up with Dr Pratap Chauhan, Director, JEEVA Ayurveda to know more about the company

Nation Wide Revolution of Healthcare
Social entrepreneurship, with an economically sustainable model, NationWide Primary Healthcare Services (NationWide) is a pioneering chain of general practitioner (GP) and paediatric clinics headquartered in Bangalore. Started in March 2010 as a new-age primary healthcare service provider, the company was co-founded by two eminent doctors, Dr Santanu Chattopadhyay and Dr Shantanu Rahman. The primary care chain with clinics in Indiranagar, Whitefield and now in Koramangala, was recently declared the “Most Innovative Primary Healthcare Services In Bangalore” by Big Brands Research Group at the Brands Academy Karnataka Service Excellence 2011 Awards.
With their third round of funding around the corner, the organisation intends to raise up to $ five – ten million from Venture Capital’s for further expansion. The organisation’s growth strategy over the next 18 months is to open 15 more centres in Bangalore and simultaneously launch services in Gurgaon and Kolkata with two or three clinics in these cities. Dr Santanu Chattopadhyay, CEO and MD, Nationwide talks about the company in conversation with M Neelam Kachhap

2nd Innings for the Family Doctor
The concept of the friendly neighborhood family physician that once was termed to be an endangered species is now resurrecting and gaining momentum. There are efforts taken by various healthcare groups to revive this concept and include vocational training in family medicine as part of medical education. On the similar lines the father-son duo, Dr Gautam Sen, Chairman & Co-founder, Healthspring Community Medical Centres and former member of the Board of Governors of the Medical Council of India along with Kaushik Sen - CEO & Co-founder, Healthspring Community Medical Centres last year initiated a unique business model that brings back the concept of family physician in a modern setting. This business model is developed with an objective to deliver premium healthcare in India. Healthspring aspires to fill this vacuum in the primary and secondary healthcare delivery system in the country through a chain of community medical centres. The company has tied up with the renowned National Institute for Health and Clinical Excellence International, (NICE) UK, to focus on providing preventive medicine that meets international standards and follows evidence-based best-in-class pathways, thereby keeping its patients healthier. In order to provide specialised care, Healthspring has also tied up with the best specialists and hospitals to provide higher-level care, thereby offering a seamless service to its patients. Raelene Kambli chats with the father-son duo to understand their business model

New Aditya Birla Health Store at Pimple Saudagar
Aditya Birla Memorial Hospital located at Chinchwad, Pune has launched a new Aditya Birla Health Store at Pimple Saudagar

Fortis Launches Chain of Stand-alone Dialysis Centres
Fortis Healthcare (India) has announced the launch of Renkare, a chain of stand-alone dialysis centres, at Greater Kailash 1 in New Delhi

Narayana Hrudayalaya Group and SRCC in Partnership for Children's Hospital
It will be a 1,000 bed super speciality hospital dedicated to pediatrics and would be equipped to serve 3,000 children a day

US Administration Keen to Partner with India
The US administration is keen to partner with India to offer quality healthcare in urban and rural areas of the country

Wolters Kluwer Health Acquires STM Journal Publisher in India
Acquisition gives Wolters Kluwer Health strong foothold in open access publishing business

AIMS Performs Surgery for Thornwaldt’s Cyst to Save 4-day Old's Life
The surgery was done first time in India, in record 28 minutes and was virtually bloodless

Israeli Cardiac Surgeons Perform Critical Heart Surgeries at KEM
The surgeons are in India as a part of the Israel month

Hinduja Hospital Celebrates its Diamond Jubilee
A photo exhibition on the sidelines provided a glimpse of the 60-year journey of the institution

Hiranandani Hospital Doctor Performs 12 knee Replacement Surgeries in Seychelles
Dr Vijay Shetty, Consultant Orthopaedist, Hiranandani Hospital recently performed 12 knee replacement surgeries in Seychelles free of charge

Godrej Interio Brings LINET's Healthcare Furniture to India
It will be available in all metros from April 2012

AMDL Health Launches eTraq app for BlackBerry PlayBook in India
It is a portable, light-weight unit that provides five-parameter monitoring

BD in MOU with PHDCCI for Certified Phlebotomy Courses
Healthcare workers to get certified training on safe blood collection practices

Indraprastha Apollo Hospitals Celebrates Life with Cancer Survivors
'Celebrating Life’ Event organised to bring together cancer patients who survived because of their never-say-die spirit

Around 1000 Experts and Delegates Expected to Participate in EMS 2012
In the view of the rising trauma cases in India, All India Institute of Medical Sciences, Department of Hospital Administration, is organising an “International Congress on Emergency Medical Service Systems – EMS 2012” between February, 9-11, 2012 at AIIMS, New Delhi

“The Soul of any Congress is its Scientific Programme”
The 18th Annual Congress of the Indian Society of Critical Care Medicine & International Critical Care Congress 2012 promises to be a rich educational forum with multiple programmes, special events and activities that will enhance the practice of critical care

Collaborating to Curb CVDs in India
Charu Sehgal, Senior Director, Deloitte Touche Tohmatsu, raises concerns about the rising ates of cardiovascular diseases (CVDs) in India and calls for collaboration mongst the various takeholder groups of the cardiac value chain

Forecasts for Indian Healthcare
As we gear up for 2012, Murali Rao, Associate Vice President, Healthcare, Technopak gives an overview of the Indian healthcare sector and charts it future growth path

Prescription for the Health of a Billion and Plus
As we gear up for the new year and move towards yet another five year plan, Dr Araveeti Ramayogaiah talks about the revamps that are needed in the Indian healthcare scenario

Healthcare in India: An Overview
Professor B M Hegde, a former professor of cardiology, Middlesex Hospital Medical School, University of London and former Vice-Chancellor, Manipal University, gives a brief rundown on the healthcare scenario in India

Leadership in Health Sector Reform and Management: Role of a Secretary or Director
Dr K R Antony elucidates on leadership in health sector reform and management while throwing light on the role of a secretary or director in the effective and efficient implementation of these reforms

MEDICALL 2012 to be Held in Ahmedabad
MEDICALL 2012 will provide a big fillip to healthcare sector in general and the medical equipment industry in particular

HospiArch 2012 to be Held in January
HospiArch conference addresses all the needs of planning and designing as well as commissioning of a hospital

HII 2011 – A Growth Platfrom
The second edition of HII emerged as a great networking platfrom for the players of the industry and facilitated the exchange of information, innovations, new trends and ideas to improve healthcare practices

Exhibitor's Gallery

Confirmed Speakers’ Profile - EMS 2012

Events Update
- HospiArch 2012
- 65th IRIA 2012
- Medicall 2012
- EMS 2012
- Criticare 2012

Product Watch
- Carestream Health India Launches Innovative DRYVIEW Chroma Imager That Prints Medical Images to Film and Paper


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