With the Medical Fair 2015 just around the corner, Guru Prasath KR, Director, Business Development & Marketing, Messe Dusseldorf India speaks about the event’s focus and his expectations from the event, with Express Healthcare
How will Medical Fair India boost the healthcare industry?
India has embarked on a journey of healthcare services transformation. The present Indian government has introduced structural reforms and has re-emphasised its vision to create access for improving healthcare services and to provide affordable healthcare for all. Medical Fair India brings together professionals in medical technology and medical services. The event provides a fertile ground to players across the healthcare value chain to exchange valuable ideas. Indian healthcare sector is witnessing strong growth year on year, and the focus from private players has been sharpening significantly over the past decade. There is strong demand for high quality services and the healthcare players are willing to deliver it by acquiring the best that technology has to offer. In addition, the efficiency aspect of Indian healthcare which allows keeping the costs low is always on a lookout to find ways to harness newer technology and further improve.
What is the main focus of the Medical Fair event?
Medical Fair India, India’s No 1 medical event, successfully into its 21st edition, will be held during March 21-23, 2015 at Pragati Maidan, New Delhi. With over 450 exhibitors, the event provides an unparalleled opportunity to visitors and professionals on latest emerging trends and products in the field of medical industry.
Why is it an important event for the industry leaders?
The private healthcare sector, in particular has witnessed unprecedented growth in the recent years and this hold immense business opportunities for companies interested to explore this huge potential. Medical Fair India will showcase latest innovations in the fields of medical device technology, rehabilitation, products ranging from clinical, laboratory and analytical equipment to pharmacy and dispensary equipment, hospital equipment, furniture and fittings to top decision makers from the medical sector.
This event allows the healthcare professionals to get first-hand experience on medical industry update. It is a promising avenue to network and learn about the emerging latest trends on the medical equipment and products. Another unique offering of Medical Fair India 2015 is that it will showcase devices, hospital infrastructure products under one roof, which no other event does.
How have you geared up for the Medical fair 2015?
The organisers have made elaborate arrangements for making the exhibition a world- class event with its diverse offering of latest technologies, trends, conferences which will be arranged at the event. The organisers expect more than 9000 visitors as they have roped in top associations, hospitals, distributors and exhibitors to make this event a huge success. There has been strong promotion in the media to garner greater visibility to make event a huge success.
What are the highlights for this year?
Medical Fair India 2015, for the first time in the country, will have two parallel conferences on hospital infrastructure and planning with the theme of ‘Challenges and Solutions in Hospital Planning’ and the second conference will be on medical device and technology with the theme of ‘Connect, Engage and Explore’. Another special feature is the coinciding with the 5th edition of Medgate Today Healthcare Awards. The coveted award platform evaluates hospitals, companies and healthcare professionals on their outstanding performance in healthcare and life sciences sector.
What will be the key topics covered under the conference programme?
The technical conference shall bring together some the eminent speakers from the medical fraternity who shall deliberate on vital issues being faced by healthcare industry professionals. The hospital infrastructure conference programme offers an extensive range of educational opportunities for those professionals responsible for healthcare design, planning, construction, quality, facilities management, operations, IT infrastructure, and investment, finance and management systems in the region. Local and international leaders at the forefront of healthcare design and management will offer their updates and perspectives on current and future infrastructure projects and present real-life case studies examining the ‘dos’ and ‘don’ts’ of setting up and running a healthcare facility in India.
In addition to our conference programme at Medical Fair India 2015, we offer free in-depth workshops on specific thematic issues. This will be a specially designed area and will have free technical workshops managed and run by participating companies offering solutions to specific issues as well as challenges faced by the medical professionals. This will be a unique opportunity to network and engage in learning new concepts and emerging trends. These exclusive workshops are designed for doctors, healthcare professionals, distributors, traders and agents.
The conference will bring together healthcare professionals from across the country to participate, learn, share, debate and discuss various issues related to effective procurement practices, optimum utilisation of resources and efficient maintenance of equipment and medical devices in addition to technology and its impact in today’s healthcare delivery. The conference would be held parallel to the exhibition, giving a opportunity for a huge number of aspiring healthcare professionals to participate and enhance their knowledge on the theme designed.
Who are the speakers at the event?
Medical Fair India 2015 will have eminent speakers from countries like Malaysia, Germany, and Middle East along with experts in the field of hospital infrastructure planning and medical equipment and devices from India too. We have invited doctors from reputed hospitals and healthcare organisations.
What are the guidelines for these scientific presentations?
The agenda for the conference is designed to have a mixture of presentation and panel discussions where the speakers will share their knowledge. The panel discussions will render a opportunity to interact with the industry experts.
Tell us about the exhibition?
Medical Fair will see participation of approximately 450 companies from 20 countries. It has become a very important medical event for the Indian market. Medical Fair India 2015 is the flagship brand of Medica- the world’s largest annual medical event held in Düsseldorf, Germany. The event will have exhibitors from India and abroad showcasing their products and services which will help visitors to identify new providers, new agents and joint venture partners. It is aimed at sourcing out new products and technologies and to find new suppliers for stakeholders in the medical industry. There will be dedicated country pavilions from the US and the UK, Germany, Taiwan, Korea, Belgium, China, Italy, Malaysia and Singapore.
What new technologies would be displayed at the event?
The event will showcase medical technologies for hospitals, health centres, clinics along with its equipment and products. It will also showcase laboratory and analytical equipment and products, pharmacy and dispensary equipment and furniture. For the first time, there will be technologies for the hospital infrastructure sector.
What are your expectations from this event?
Medical Fair India 2015 aims to highlight issues that are essential to hospitals, nursing homes, architects, builders, project managers, consultants and manufacturers to remain compliant, competitive and sustainable. Along with the exhibition, concurrent platforms have been thoughtfully engineered to reward demonstrate ad educate industry professionals on the latest technological advancements.
With participation from international companies and other countries, building relations to gain access to India and the sub-continent will be facilitated. The introduction of ‘hospital infrastructure’ will be a special focus in the current edition of Medical Fair India.
What is your message for participants of the event?
I am confident that our exhibitors and trade visitors will make use of this industry platform to manage existing and develop new business opportunities. I wish all parties involved a successful time at Medical Fair India 2015 as well as a constructive exchange of ideas. India’s health challenges, though unique and complex, also offer remarkable opportunities.