The public mobilisation initiative is an effort to catalyse a movement for ensuring survival of children under the age of five, who die due to reasons that can be easily prevented
NGO, Save the Children has launched its campaign “Giggle of Life.” A release stated that it is an attempt to build public momentum that can help amplify a collective voice amongst decision makers to show that India cares for her newborns and children, through public mobilisation. The campaign will use digital medium and enable people to tweet about their support to the Prime Minister. Internet and mobile users can pledge their support to the campaign at youthkiawaaz.com/giggleoflife/.
Giggle of Life aims to help India achieve MDG 4 on newborn and child survival. Save the Children through this campaign is making an effort to address the health and wellbeing of newborns, children and mothers.
Thomas Chandy, CEO, Save the Children, described the campaign, “The first hour, first day and first month of a new born are the most critical and need maximum guard. Giggle of Life is an opportunity for everyone to conquer every challenge of child mortality and save our newborns through awareness of practical and inexpensive methods.”
Reportedly, Save the Children, in collaboration with ‘Youth Ki Awaaz’, will popularise this campaign to reach millions of online audiences. Youth Ki Awaaz will have a dedicated page with campaign content and will serve as a microsite for Giggle of Life. Save the Children will be promoting a pledge of action on Facebook and Twitter.
Save the Children works across 17 states of India to ensure proper education, health and protection of children, and also responds to their humanitarian needs across India.