In a first, ‘Aap Ke Dwar Ayushman’ campaign of the National Health Authority (NHA) has recorded over 4.7 lakhs beneficiary verification in a single day on 10 March to enable these beneficiaries avail free healthcare services under Ayushman Bharat Pradhan Mantri Jan Arogya Yojana (AB PM-JAY) scheme.
Earlier this week on Wednesday, atleast 4,77,105 beneficiary records were created on 10 March in the ongoing ‘Aap Ke Dwar Ayushman’ campaign which was launched from 1st February, 2021. Bihar was the first State to activate the beneficiary verification process in the mission mode under the initiative. a
The aim of the campaign is create large scale awareness about AB PM-JAY health insurance scheme among all beneficiaries residing in the all parts of the country especially in rural and interiors parts so that beneficiaries can avail cashless healthcare benefit upto Rs. 5 lakhs per family per year.
Now, Aap Ke Dwar Ayushman’ drive is being implemented in Bihar, Uttar Pradesh, Madhya Pradesh, Chhattisgarh, Punjab, Uttarakhand, Haryana, J&K among other States.
So far, about 1,16,83,808 Ayushman cards have been issued in this calendar year.
Dr Ram Sewak Sharma, CEO, Ayushman Bharat – Pradhan Mantri Jan Arogya Yojana (AB-PMJAY) said, “The aim of Aap Ke Dwar Ayushman’ awareness campaign is to verify eligible beneficiaries residing in the remotest areas across the country.”
“Since its launch, Aap Ke Dwar Ayushman’
drive has registered atleast 54,05,214 Aysushman cards so far. The campaign yielded maximum results on 10 March when we recorded over 4,77,105 Ayushman cards, highest in a single day. We are expecting this number to be breached soon. I am glad that everyday lakhs of families receive the boon of Ayushman,” said Dr Sharma adding that this year NHA’s target is to register atleast five crore eligible beneficiaries.
“Slew of IEC activities are being undertaken in States to educate, enroll and empower eligible beneficiaries. It has become a mass movement. Announcements are being made from temples, mosques, gurudwara and other prominent public places to spread awareness about the benefits of AB-PMJAY health insurance scheme. I am very glad to see that smaller States like Chhattisgarh is leading by creating more than 2.5 lakhs cards in a day. Bihar has also performed well, 1.69 lakhs beneficiaries were verified in the State in a day,” said Dr Sharma.
It is interesting to note that recently, NHA has signed an MoU with Common Service Centres (CVC) and UTI Infrastructure Technology and Services (UTIITSL) to provide PVC Ayushman card free of cost to the eligible beneficiaries. The PVC cards are of good quality and durable. Beneficiary can obtain the PVC Ayushman card from Common Service Centres (CVC) and UTI Infrastructure Technology and Services (UTIITSL) centre after verification process.