Introduction of value-added products to take care of vital organs of circulatory system
Alniche Lifesciences is planning to expand into a new therapy area i.e., cardio-diabetic. This includes the introduction of value-added products to take care of vital organs of the circulatory system that is severely affected due to COVID pandemic.
Girish Arora, Founder & MD, Alniche Lifesciences said, “It’s alarming that in India, approximately 30% of mortality is attributed to cardio-vascular complications. The cause of concern is not only the low rate of self-reporting but also lack of awareness about its causes and remedial measures. In comparison to other countries, Indians are predisposed to CVD due to various factors like genetic predisposition, unhealthy diet, smoking, sedentary lifestyle, thus Indian population gets affected 10 years earlier than their counterparts in developed countries.”
He further added, “The company intends to broaden its reach through exports, since Indian pharmaceutical products possess a high reputation in other countries, putting India among the top five pharmaceutical exporters in the world.’’
The company’s plan is to combine marketing strategy with a niche portfolio to approach the targeted doctors. This includes programmes such as CMEs, symposia, teleconsultations, disease information and management, advocacy development, and the most recent therapeutic regimen – book release, practice support, and decision enhancement tools.