Apollo Cradle & Children’s Hospital and Apollo Clinic have announced the next phase of their ongoing health awareness campaign, #CheckForChange, on the onset of International Women’s Day. The campaign is designed to encourage women under the age of 45 to move from reactive to proactive healthcare. It aims to address neglect and “health secondary” mindsets by promoting regular screenings as a part of balanced living and early detection.
Industry reports indicate that two in three deaths among women are caused by non-communicable diseases, while a majority continue to forgo regular preventive health check-ups. This pattern often results in delayed detection of conditions such as hormonal imbalances, nutritional deficiencies and lifestyle-related disorders, which can be managed when identified early.
“For many women, especially those balancing burgeoning careers and family stability, personal health often takes a backseat to the needs of others,” said Nishant Mishra, Chief Marketing Officer at Apollo Health and Lifestyle. “Our goal this International Women’s Day is to provide a firm reminder: prioritising routine screenings is not merely advisable; it is imperative. A proactive approach to healthcare safeguards not only your long-term well-being but also the security of those who rely on you.”
The campaign highlights areas where timely intervention is required. These include hormonal and lifestyle transitions in the 20s, 30s and 40s and beyond. It also addresses nutritional deficiencies that affect energy and immunity, and focuses on early detection of chronic conditions through diagnostic tools to identify risks.
During March, both brands will offer screening packages and educational forums across their network. The initiative invites women to “Choose Prevention” and “Choose Proactive Care” as part of their healthcare decisions.