Coconut water brand signs on as Associate Sponsor for Virat Kohli-partnered venture
Stepathlon Kids, announced that Cocofly, packaged coconut-water brands launched by Nilgai Foods, will be a part of India’s first-ever gamified, mass participation health and wellness platform for kids. Cocofly is the associate sponsor with Stepathlon Kids for a three-year partnership.
Indian cricket captain, Virat Kohli has partnered with Stepathlon Kids to create a generation of healthier, happier, and well-balanced children. The movement will encourage kids to play, learn and share their way to a fitter and more fulfilling future in all aspects – physical, nutritional, emotional and mental.
The association between Stepathlon Kids and Cocofly combines the two most important fundamentals of health – eating well and exercise – amplifying the message that health can and must be an essential part of one’s daily routine from an early age.
Participants will take part in teams of two in a 30-day race around a ‘Virtual World’ on the Stepathlon Kids platform, as they engage with a digital avatar of Virat Kohli. Each child’s daily activity will be clocked by a Stepathlon Budd-E Pedometer and converted into points on the online platform. Every team will compete with teams across the country and the winners and other lucky participants will get a chance to meet Virat Kohli. Kids will be encouraged to learn from and share engaging content with their peers on the platform. Parents who are critical partners in their children’s growth will be able to participate in their child’s journey on the Race platform through various challenges while also being able to track their child’s wellness metrics.