Fortis Hospitals celebrates World Breast Feeding Week

Will organise activities and workshops throughout the week

In a bid to commemorate the significance of breast feeding and spread an awareness on its immense benefits, Fortis Hospitals, Bannerghatta Road is celebrating World Breast Feeding Week by organising fun filled activities and workshops throughout the week.

A booklet on ‘A mothers guide to optimal infant and young child feeding’ authored by lactation expert Joyce Jayaseelan, Counsellor and Lactation Consultant, Fortis Hospitals and Dr Anita K Mohan, Consultant Gynaecologist & Obstetrician, Fortis Hospitals, was launched. The book gives valuable tips on how to breastfeed for new mothers and information on nutrition for babies.

“Breastfeeding a newborn baby is the life-line every mother extends to her child. Breast milk production starts as soon as a woman is pregnant. By ensuring exclusive breastfeeding for the first six months, life-long health and protection to the baby is ensured. A non-breastfed baby has ten times more risk of death compared to a breastfed child. Organisations like UNICEF, WHO, World Alliance for Breast Feeding Action (WABA) promote breastfeeding all over the globe. Non-nutritional benefits of breastfeeding are many. E.g. bonding between mother and child, keeping the baby warm, promoting sleep, relieving pain and soothing the baby,” said Dr Mohan.

“Breast feeding plays a very significant role in the well being of an individual. The event is a humble effort by Fortis Hospitals to spread more word on the importance and benefits of breast feeding. We are delighted to witness huge participation from the parents, patients, their immediate family members, general public and the doctors. People should realise that breast feeding is the right of every mother and child and its positive impact and consequences is not confined to a family or an individual, but even has the power to shape the society and the economy,” said Jayaseelan.

EH News Bureau