Fujifilm India TB awareness campaign reaches Kanpur

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The campaign aims to increase awareness about Tuberculosis as a curable disease and promote early diagnosis

As part of its National Campaign Drive to increase awareness and eliminate Tuberculosis, Fujifilm India has taken a step forward and reached Kanpur. Under the “Never Stop: Screening to Reduce Diagnostic Delays” campaign, Fujifilm India aims to increase awareness on TB and identify individuals having TB symptoms among vulnerable and marginalized sections of the society by introducing a mobile van with an X-ray facility along with a field team and community volunteers.

After successfully propagating the awareness regarding the deadly disease and mobilising communities to take steps for elimination of TB in Delhi, the Van moved to Dadri, Uttar Pradesh followed by Dehradun, Haridwar, Haldwani, Rudrapur and has now arrived in Kanpur, at Charrad Chaura, Bakerganj area.

A delay in the diagnosis of TB leads to a higher risk of death and spreads the disease further. TB is a dangerous disease but is 100% curable if treated with the approved four drug combination for a minimum of six months. Under the “Never Stop: Screening to Reduce Diagnostic Delays” campaign, Fujifilm India by offering door-to-door awareness aims to mobilise the vulnerable and marginalised sections of the society for fighting Tuberculosis. Additionally, it will also provide instant interpretation of mobile digital X-rays using Qure.ai’s artificial intelligence solution.

Speaking on the campaign, Koji Wada, Managing Director, Fujifilm India said, “With so many people losing their lives every year, Tuberculosis has become a major and growing health concern in India. Our mission ‘Never Stop’, in association with NTEP aims to provide the best of healthcare technologies and innovations to every nook and corner of the country. We are confident that we will be able to win over the tuberculosis endemic. We at Fujifilm have always been committed to providing the best healthcare technologies and innovations to make this world a better and healthier place. With this campaign, we aim to limit the spread of the deadly disease and support the vision to make India a TB free nation.”

In line with the government’s mission to make India TB free by 2025, Fujifilm India has launched this campaign in association with National TB Elimination Programme (NTEP). Through its existing network of labs, the NTEP will help in TB testing and provide TB medicines as per the program guidelines. The International Union Against TB and Lung Disease (The Union), a global leader in lung health, will provide technical support through the United States Agency for International Development’s (USAID iDEFEAT TB Project. The campaign is also a part of the ‘Corporate TB Pledge (CTP)’, a USAID supported initiative launched with the Government of India in 2019 to galvanize India’s corporate sector to combat TB, raise awareness of TB as a curable disease, and, ultimately, improve TB health outcomes.

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