Will drive awareness on breastfeeding across key cities in India
Philips Avent has launched its awareness campaign #FeedingOurFuture aimed to educate new mothers, caregivers and families along with healthcare professionals on the importance of breastfeeding. This is in line with this year’s World Breastfeeding Week theme ‘A Key to Sustainable Development.’ The campaign will be organised across New Delhi, Noida, Gurgaon, Bengaluru, Hyderabad, Chennai, Mumbai and Pune and plans to reach out to more than five lakh mothers.
During the campaign, Philips Avent will reach out to mothers, caregivers and healthcare professionals through multiple touchpoints offline at Cloudnine Hospitals and other leading hospitals by hosting lactation camps and educational sessions. These camps will run throughout the month of August. Also reaching out to the modern day parenting community present online, tweet chats with subject matter experts will be organised along with hosting myth busters and trivia through Philips India social media channels and websites frequented by parents.
Jayati Singh, Business Head Health and Wellness, Philips India said,“We are reaching out to the parenting and healthcare communities through 25 touchpoints across eight cities and additionally creating conversations through online medium. Through #FeedingOurFuture campaign, we are committed to empowering mothers and work with them to develop the tools and resources they need to achieve their breastfeeding goals.”
EH News Bureau