The altruist entrepreneur

He took the untrodden path of an entrepreneur, leaving behind his cushy job in England, to set up shop at Bangalore, close to his idol, the legendary Narayana Murthy. Meet the enthusiastic, Dr Santanu Chattopadhyay, Founder and CEO of NationWide Primary Healthcare Services. He believes in the “purpose of life” ideology and wishes to leave behind a mark in the society like his idol. Dr Chattopadhyay’s altruism is influenced by the teachings of Swami Vivekananda and Rabindra Nath Tagore and a heightened sense of righteousness. A true Bengali, who has an affinity for a cup of “chai” and anything intellectual, Dr Chattopadhyay is quite modest—I discover—as we settle down to talk at his simple Koramangala office.

Early life

Born and brought up in Kolkata, young Dr Chattopadhyay enjoyed growing up in a joint family. A big turning point in life came at the age of 10 when he was packed off to a residential school. It was here at the Ramakrishna Mission school that he imbibed the teachings of Swami Vivekananda. Dr Chattopadhyay enjoyed the freedom of being away from parents and used his time at school to indulge in extracurricular activities, topping the competitive ones. Having finished his schooling, Dr Chattopadhyay returned home to finish his higher secondary studies and enrolled himself at St Xavier’s College, Kolkata. “I was bored of hostel life and its restrictions and wanted to be at home,” he informs.

Life’s choices

Becoming a entrepreneur had never occurred to Dr Chattopadhyay during his growing years. He came from a middle-class family and at that time a successful person was either a doctor, engineer or an IAS officer. “These professions brought respect to the person and the family and were regarded as the only path in life,” Dr Chattopadhyay remarks.

Initially, he wanted to be an engineer but his father guided him towards medicine. “He pointed to some family doctors and showed me the respect they had earned in the community. This left a lasting impression on my mind and I turned towards medicine,” Dr Chattopadhyay explains. He went on to study MBBS at the prestigious National Medical College, Kolkata.

Medicine and youth

Having acquired good grades in MBBS finals, Dr Chattopadhyay realised that he would have to go the specialist way. “At that time I realised that the GP profession was on the decline and it was fashionable to become a specialist,” comments Dr Chattopadhyay.

This propelled him towards MD Medicine and he got into PGIMER, Chandigarh. Soon after completing his MD, Dr Chattopadhyay got a job at the Indian Railways, but he did not pursue it even after repeated requests and discussion sessions from family and friends. An adamant Dr Chattopadhyay went to work for Assembly of God Hospital, Kolkata. “My first job was with Indian Railways, I rejected it as I did not want to do a government job. I do not like certainty,” opines Dr Chattopadhyay.

Stint at UK

After an year, he went to work at Bromley Hospital NHS Trust, Kent, UK as Senior House Office in General Medicine/ Cardiology/ Geriatric Medicine. He worked there from 1997 to 1998, earning his MRCP in 1997.

He then moved on to St Bartholomew’s and the Royal London School of Medicine & Dentistry, London to be a Research Fellow and Lecturer in Medicine and Gastroenterology, for an year. He spent the next year at Norfolk & Norwich University Hospital, Norwich as Specialist Registrar, Gastroenterology and Hepatology & Internal Medicine.

Following this, Dr Chattopadhyay spent the next four years at the University Hospital of Leicester as Specialist Registrar of Gastroenterology/ Hepatology and Internal Medicine. It was during this time that he was bitten by the entrepreneurial bug.

Coming home

Even though Dr Chattopadhyay was well settled at UK he wanted to come back to India. “I was so homesick that immediately after returning from work, I would switch on Star News just to hear someone speak Hindi,” he recalls. He had already spent seven years at NHS UK and an year at J&J and he felt that the time was ripe for him to return to India.

Off the beaten path

His entreprenurial sojourn began one restless night at Leicester, UK, where the certainty of the life of a doctor was staring at him in the face. Afraid of the routine life ahead, he decided to spice it up with some risk, a business perhaps. However, at that time he did not have the skill or the experience to start on his own. It was 2003, he had already spent six years in UK and was doing well as Specialist Registrar, Gastroenterology/ Hepatology & Internal Medicine.

He incubated the idea and decided to work towards becoming an entrepreneur. The first step towards his dedicated cause was a fulltime MBA course. Dr Chattopadhyay took a sabbatical from work to go to INSEAD, France. There he honed the skills needed to be a businessman, however he still lacked experience in the real world. After completing his MBA, Dr Chattopadhyay gave up his clinical practice and joined J&J, as Territory Manager/Medical Liaison Physician, Janssen-Cilag, UK. From 2004-2006 he worked at UK. He moved to India in 2007 still working with J&J.

Having worked at a multinational firm he had gained enough experience to run a business. However, he wanted to work with a start-up company to experience the highs and lows of setting up a new business.

His search for a start-up led him to Indegene Lifesystems, a Bangalore-based KPO, which he joined in February 2007, to start a new business unit called Competitive Intelligence and Business Intelligence Practice.

He built this completely new business vertical from scratch. Under his leadership, the Competitive and Business Intelligence team scaled up from two to 95 in less than three years and established long-term business relationships with several international pharmaceutical companies. Apart from business growth, he was credited with setting an example of complete cultural transformation in terms of quality, ethics, integrity and transparency. By early 2010, Dr Chattopadhyay felt that he was ready to venture out in the business world. In March 2010, Dr Chattopadhyay finally took the plunge, and along with his batchmate Dr Shantanu Rahman, co-founded a new-age primary healthcare service provider known as NationWide Primary Healthcare Services (NWPHS).

The Mixed Bag

  • Your best prize in life so far- Clearing the MRCP exam in the first attempt and within few months of starting, working in UK. Most people take several years and several attempts. Getting into INSEAD and PGI Chandigarh were equally rewarding. None of this actually gave me a prize but each of them gave me extreme sense of achievement as these are all world class institutions.
  • The toughest decision you have taken- To leave a cushy job and set up a start-up with an unproven business model, that too an area (primary health care) where traditional big healthcare players has stayed way.
  • Your happiest moment in life- Taking the decision to come back to India after a long stint abroad with a view to give something back.
  • Three things you cannot do without- My small collection of selected Rabindrasangeet, my family and constant thought on how to leave a mark in the society
  • The first time you fired somebody- In my last job, I recruited someone as second in command but soon realised it was a wrong decision. It was a difficult call as the person concerned was having some major personal problems as well.
  • Your first day at work- That was the first day as an intern in medical school in 1990, but I was far more excited on the first day of my work in the corporate world that was Johnson and Johnson (J&J) in 2004. 
  • The best childhood memory- I grew up in a residential school and it was so much fun to be around all the times with friends- whether it was studying, playing or just simply playing pranks. 
  • One trait you would like to change about yourself- I have to force myself to do physical exercise. I wish I was more naturally inclined to it.
  • Fav food- Basic pasta with lot of olive oil and grilled vegetables and posto vada (a Bengali speciality made of fried poppy seed)
  • Fav book- Better India Better World by NR Narayana Murthy
  • Fav TV show- Not a regular viewer of any TV show. Mostly see news and documentaries
  • Fav Movie- 3 Idiots. We used to have a lot of fun in medical school like they showed in the movie and I always had an “anti-herd mentality” and believed in following your passion rather than what normal wisdom. This trait of mine has made me what I am today.

The venture and beyond

NWPHS runs a group of clinics offering complete day-to-day medical requirements for subscribers. The company is looking to revive the forgotten family doctor and home visits. “Primary healthcare is a neglected sector in India and we want to completely organise this sector,” offers Dr Chattopadhyay. At present there are three full-service clinics and four satellite clinics in Bengaluru. In the near future, the company plans to open more clinics in Bangalore and move to other cities in India. Dr Chattopadhyay is at peace now as he feels that he has fulfilled a simmering desire to work for the masses by providing a necessary service and creating opportunities.

“I feel a sense of achievement as I feel all the dots are now connected. Through NWPHS I have been able to make a positive impact on society and changed the way healthcare is delivered,” he summarises.

Comments (0)
Add Comment