Pinky Promise has launched its first physical clinic in Mumbai, marking its expansion into in-person care. Having served over 4,00,000 women across every district in India through its mobile platform, the company is now extending its model to combine digital accessibility with in-person consultations.
The clinic has been conceptualised with a women-centric approach, focusing on patient experience and comfort. Its design aims to create a more welcoming and inclusive environment, moving away from the often impersonal nature of traditional clinical settings.
Speaking on the launch, Divya Balaji Kamerkar, CEO and Co-Founder, Pinky Promise, said, “We set out to reimagine the clinic experience by putting women at the centre of every decision. For too long, healthcare has felt transactional or intimidating. With this clinic, we are creating a space where women feel comfortable, respected, and truly cared for, whether they interact with us online or in person.”
Pinky Promise is backed by Rebalance Angels Collective and a group of marquee angel investors, having raised USD 1 million to scale its women’s healthcare platform across digital and physical care.
The company states that the clinic follows an evidence-based care model, recommending tests and treatments selectively while aiming to minimise unnecessary interventions. The clinic’s design has been developed to offer a more approachable and less clinical experience for patients.
In addition, the clinic is linked to the Pinky Promise app, which enables patients to stay in touch with doctors after consultations. The platform supports follow-ups and ongoing care without requiring frequent visits to the facility.