Columbia Asia plans to invest another $150 million to expand its network to 34 hospitals and one clinic by 2018. Columbia Asia opened four new hospitals in the last few months – in the Indonesian capital of Jakarta, in the Indonesian city of Semarang and in Bangalore and Ahmedabad, India.
In the next four years, the company has plans open eight more hospitals: three in Malaysia, three in India and two in Indonesia. Columbia Asia’s strategy is to create clusters of hospitals in large urban areas. This allows the group to achieve operational and brand leverage across the market in each large city. Around the Malaysian capital of Kuala Lumpur, for example, the company currently has five hospitals, a sixth to open in 2016 and a seventh to open in 2017.
To manage the growth of Columbia Asia, John Northen was recently hired to serve as CEO of the four-country hospital network. “Since opening our first hospital in 1994, Columbia Asia has grown to become one of the most trusted names in healthcare across Asia,” said Northen, CEO of the Columbia Asia Group of Companies. “No other healthcare provider in Asia has hospitals in as many countries operating under a single brand. Our goal is to continue to ensure all patients leave our hospitals cared for medically as well as feeling satisfied, respected and comforted.”
EH News Bureau
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