Held at Chennai Trade Centre from August 3-6, 2012; MEDICALL in its ninth edition attracted visitors from the entire spectrum of the healthcare industry. Doctors, equipment manufacturers, service providers, hospital owners, healthcare administrators, marketing professionals, healthcare consultants all were a part of this four-day event.
Organised by Medexpert, this year too MEDICALL had its share of interesting segments and sessions which captured the interest and elicited the admiration of the delegates and participants. Some that definitely need a word of mention are as follows
Interesting seminars
The seminars that were organised at MEDICALL 2012 covered an eclectic range of topics pertinent to the healthcare industry. Experts spoke on like branding of hospitals, expansion of a family-owned hospital into a healthcare chain, healthcare financing, healthcare infrastructure models etc and answered any queries that the audience put to them. Many from the audience were seen sharing their own experiences as well and seeking the experts’ advice for the same. One of the most interesting ones was the Presidential Address by Dr Devi Shetty, the eminent cardiologist. Though he couldn’t be present in person, the session was conducted through a live video conference wherein he spoke on India’s Healthcare Vision 2020, affordable healthcare, and how to ensure ‘healthcare for all’.
Excellent exhibition
The exhibitions at MEDICALL have always been noteworthy. This year was no exception. MEDICALL 2012, Chennai had hosted a huge exhibition where both national and international healthcare players had put up their stalls to showcase their latest and best offerings. Hospital flooring, avant-garde equipment used in hospitals, modular OTs, telemedicine technologies, diagnostic tools, surgical instruments et al were part of the exhibition. Renowned companies like RD Plast, Schiller India, Forbo Flooring Systems, Philips, Tanita India, Allengers, Premier, Shuter, Godrej Interio, Fuji Film India, etc were some of the exhibitors.
A networking platform
With the representatives of the entire healthcare spectrum present at MEDICALL 2012, Chennai; the event also served as a very good networking platform. Hospital owners, doctors, medical directors and purchase heads, in addition to producers, dealers and suppliers were all present at the event. It gave the visitors an opportunity to interact with people pertinent to their business.
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| The MEDICALL Team : Yogita Panchal, Dr S Manivannan and S Sundararajan | MEDICALL Innovation awards recognised healthcare players for their innovatiions |
Healthcare Innovation Awards
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| The innovative fashion show at MEDICALL proved that creativity has no bounds |
The ‘Healthcare Innovation Awards’ was one of the most important segments at MEDICALL 2012, Chennai. It was a very successful attempt to acknowledge innovators in healthcare across three categories i.e. Healthcare Delivery, Medical Equipment, IT & Diagnostics and CSR Initiatives. It received over 65 entries of which three winners were chosen from each category to receive Bronze, Silver and Gold awards for their innovative contributions. The jury who chose the winners comprised of Prof VI Mathan, Retired Director, CMC, Vellore and Professor of Medicine and Gastroenterology, Dr B Krishnamurthy, Head Of Department, Quality Man agement Services, Baby Memorial Hospital, Kozhikode and Visiting Consultant, ICU Kauvery Hospital, Chennai, Anuradha Ramachandran Investment Director, Omidyar Network, Abhishek Singh, Director – Healthcare, CRISIL and CA Ravikumar P, Managing Director, Bio Vedas Consultancy.
| Exhibitors Speak |
| “We are here to sell our products. We want to find distributors in the Indian market.”
– Asel Moldobaeva, Export Manager, ACTO GmBH “We hope that MEDICALL would bring us the creme-de-la-creme of the industry. Exhihibiting at MEDICALL is also a brand-building activity for us.” – Stuti Soni, Marketing Coordinator, Forbo Flooring India “It (MEDICALL) is working very well for us. We have had some good leads. It is a single platform for everything in healthcare and the scope of the event has widened over the years.” – Dr Vijay PV, Associate Consultant, Medica Synergie “We launched in the Indian market last year, we are here to get an outlay of this market. It’s only been a day, let’s see how it works out.” – Manoj Dharman, MD, Modular Concepts |
Unique fashion show
Glorious models walking the ramp in their designer attires are a common sight but what about a fashion show on hospital garments? Yes, one of MEDICALL 2012, Chennai’s highlights was the innovative fashion show on hospital garments which very effectively demonstrated that white, green and blue do not have to be the only colours suited for hospitals. The well cut attires in soothing shades of sea green, lavender, beige etc, designed for surgeons, front desk staff, therapists, anaesthetists, nurses, attendants, technicians, housekeeping staff and of course the patients, were very well appreciated and admired by the audience. It was indeed one-of-its kind and thoroughly enjoyable.
Thus, all in all MEDICALL 2012, Chennai turned out to a very well organised event and the visitors would definitely have had several learnings to take home with them.
| Words of Wisdom |
| “Investing in technology does not make a great hospital, investing in the right people, right resources is the key”
“Great companies are not created by a single strategy or one innovation, it needs several pushes to grow” – Dr S Manivannan, Joint MD, Kauvery Hospital & Organiser of MEDICALL 2012 “The economy of the 21st century will be driven by the healthcare industry…. 75 per cent of Fortune 500 companies are directly or indirectly related to healthcare” “We are the largest producers of doctors, nurses, medical technicians and drug makers. Indian healthcare has a huge capacity to create jobs and thus drive the economy” “We don’t need more technology or magic pills, we need a mechanism to deliver what is available to people who are deprived of it” – Dr Devi Shetty, Chairman, Narayan Hrudayalaya Group of Hospitals “While planning for a hospital, lot of times pre-operative expenses are not taken into consideration” “It is necessary to have a contingency plan for additional funds. Plan for the negative fund-flow as well” “Determine your revenue model according to the specialties you are looking at. Leverage on brand value and expertise of your strategic partners to overcome operational inefficiencies” – Abhishek Singh, Director-Healthcare, Crisil |
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