Express Healthcare’s interactive FAQ section titled – ‘Ask A Question’ addresses reader queries related to hospital planning and management. Industry expert Tarun Katiyar, Principal Consultant, Hospaccx India Systems, through his sound knowledge and experience, shares his insights and provide practical solutions to questions directed by Express Healthcare readers
Question: Is ‘healthcare management’ different from ‘healthcare administration’?
– Shelly, Mumbai
Answer: Healthcare management and administration deals with the same tasks such as budgeting, marketing, meeting with stake holders, and dealing with several of hospitals in your given area, organising and managing the staffs that are through various departments. They also are in charge of orchestrating different rules and regulations in the processes of discipline, hiring, firing etc. through various hospital areas.
Question: Describe the evacuation tasks for ICU-based staff?
– Dr Prahlaad, Allahabad
Answer: A disorganised evacuation can result in confusion, injury, and property damage. When developing your emergency action plan, it is important to determine the following:
- Clinical engineering
- Facilities management
- Hospital volunteers
- Housekeeping
- Pharmacy
- Patient transporters/escorts [intra-facility]
- Transport team if available on site [inter-facility]
- Social work
Question: How are standard operating procedures important in hospitals?
– Dr Reena, Raipur
Answer: Standard operating procedure, if realised and materialised as a component of an effective management system, helps cultivate transparent functions, implement error prevention measures and facilitate corrective actions and transfer knowledge and skill. When it comes to the practice of medicine and pharma care, its relevance and importance becomes critical to ensure safety. SOP helps provide an efficient and quality service and having an efficient SOP in place minimises errors, clears the way forward by avoiding uncertainties, and serves as a vital tool to transfer knowledge and skill.
Question: How is model of care (MOC) helpful for the hospital, especially the emergency department (ED)?
– Dr Tripathi, Pune
Answer: The information in each MOC will help the ED and hospital to understand:
- The key principles of the model
- The key requirements to operate the model
- Considerations to help understand why your ED would use the model
- Benefits and challenges of using the model
- The monitoring measures that can be used to assess the model effectiveness and success
Question: What are the benefits of forming a patient’s flow team?
– Dr Pathak, Bhopal
Answer: The importance of creating multidisciplinary teams to plan quality improvement interventions. One of the benefits of a multidisciplinary team is that members will bring different perspectives and knowledge about problems, their underlying causes, and potential solutions. We recommend that, at a minimum, your team include a team leader (day-to-day leader), senior hospital leader (e.g., the chief quality officer), individuals with technical expertise related to the strategy, ED physicians and nurses, ED support staff (e.g. clerks, registrars), a research/data analyst, and representatives from inpatient units.
Question: What is hospitality marketing?
– Mr Nair, Thane
Answer: Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. It’s a process for getting a company’s product or service out to customers. Hospitality marketing is how segments of the hospitality industry promote their products or services.
Hospitality marketing management asserts that there are five components in what they call a hospitality marketing mix. Knowledge of all five components of the mix is helpful for managers who are developing marketing strategies. The five component are as follows:
- Product-service mix
- Presentation mix
- Communication mix
- Pricing mix
- Distribution mix
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