The consumer simply needs to take an assessment on SRL’s mobile app or website, or they can just walk into any lab to get a customised preventive package
SRL Diagnostics rolled out a new preventive customised health-check platform under the brand name ‘SRL CARE’. The new platform was announced in the presence of wellness Guru and celebrated personality Shilpa Shetty Kundra and Arindam Haldar, CEO, SRL Diagnostics. Shilpa Shetty Kundra will be the brand ambassador for SRL Diagnostics. The new brand ambassador was given a Lifetime Membership of ‘Club SRL’ at the event.
According to WHO, delays in diagnosis contribute to the 60 per cent of the glaring mortality rate of cancer, heart diseases and asthma cases in India. This makes it crucial to shift nation’s healthcare focus from the existing curative-oriented mindset to a preventive one.
Speaking on the occasion, Arindam Haldar, CEO, SRL Diagnostics said, “For over 23 years, SRL’s purpose has remained focused on helping people on their path to better health in extraordinary ways. This commitment means that we strive to bring up-to-date advances in technology along with highly trained staff and customer-centric services. However, as leaders and decision makers we need to understand that the absence of a disease is always going to be of higher value to the society than achieving excellence in treating it. Therefore, for some time now, SRL has been working towards shifting the mindset of people from illness based diagnostics to wellness based preventive healthcare approach.”
Based on a recommendation tool developed by SRL’s R&D team, the newly launched platform will recommend a customised health-check plan to an individual consumer keeping in mind their age, gender, lifestyle, health history and life-stage. The consumer simply needs to take an assessment on SRL’s mobile app or website, or they can just walk into any lab to get a customised preventive package that will be designed to suit the particular needs of the individual consumer. With every test package, SRL Care consumers get a free health risk assessment report that outlines the risk factors that they are specifically likely to develop.
“Just like how we like to monitor our children’s progress in school by reviewing their report card, SRL Health report is your health’s report card that tells you how well you are doing from the inside”, adds Haldar
“I had to be a part of this new initiative of theirs, SRL Care. SRL Care attempts to change the mindset of people from curative to preventive and reduce the prevalence of lifestyle diseases, thereby helping people live longer and healthier lives,” said health and fitness icon Shilpa Shetty Kundra.
Besides the launch of the new SRL Care platform and the brand ambassador, SRL Diagnostics also announced the commencement of a new loyalty program ‘Club SRL’. Club SRL is a unique membership programme that rewards SRL Diagnostics customers with special privileges, reward points and members’ only discounts, all of them with a vision of providing a lifetime of health and savings.
- Advertisement -
Comments are closed.