Orange Health Labs launches Orange One annual health testing plan

Orange Health Labs has announced the launch of Orange One, a health management product that moves away from the pay-per-test business model used in the diagnostics industry.

Under Orange One, customers receive a comprehensive full-body check-up covering more than 114 blood markers. These include parameters such as Apo A1 and Apo B, Troponin I for cardiac risk, HOMA-IR to assess insulin resistance, and an expanded hormonal and vitamin profile.

Following the initial assessment, consumers can track their health through the year by ordering any of 100 essential diagnostic tests at no additional cost. These include thyroid function tests, lipid and cholesterol markers, and diabetes-related tests such as HbA1c.

The product has been introduced to address the limitations of annual testing for preventive care and chronic condition management. Orange One is priced at ₹4,999, payable once, and is structured to allow health monitoring across the year without repeated payments for individual tests.

The company stated that lifestyle-related health conditions such as obesity, heart disease, and diabetes are increasing in India and that many of these conditions can be managed through regular monitoring and preventive action. Orange One is positioned as a year-long health monitoring plan for consumers.

Commenting on the launch, Dhruv Gupta, Co-founder of Orange Health Labs, said, “We are seeing that customers today are keen to take proactive action to protect their health and are keen to get comprehensive checkups. Additionally, actively tracking their parameters which are out of range. By introducing Orange One, we are empowering consumers to embrace routine health tests as an integral part of their lives, making it easier for people to experience the life-changing benefits of regular health monitoring.”

Tarun Bhambra, Co-founder of Orange Health Labs, added, “One of our core values at Orange Health Labs is #Build4Family – where we innovate to create solutions we would want for our family members. With this product, we solve a critical confusion for our consumers – which package to buy? Orange ONE is the one package anyone needs to get a full view of their health, but more importantly, it’s a health monitoring solution that lasts a full year. We believe this is how health management should be – not episodic, but continuous. And you should pay for managing your health through the year only once.”