Leeford Healthcare to invest INR 200 crore to scale orthopedic and mobility aids division

Leeford Healthcare has announced an investment of INR 200 crore over the next three years to scale its orthopedic and mobility aids division. The company also unveiled actor Tiger Shroff as the brand ambassador for the division and launched its nationwide campaign titled ‘Fit Raho, Hit Raho’.

India’s orthopedic supports and mobility aids market is valued at INR 2,500 crore annually and is projected to grow to INR 8,000 crore by 2030. Growth is driven by lifestyle disorders, sports injuries, an ageing population and increased awareness around preventive care. Leeford Healthcare Limited stated that the investment will be directed towards manufacturing upgrades, new product development, digital-first marketing, clinical engagement and expanded retail penetration across urban and rural markets.

“From the total investment of INR 200 crore, decent share of this investment will go for upgradation of our manufacturing facility for orthopaedic and mobility aids as we aim to strengthen the ‘Make in India’ initiative, with the remaining funds to be utilized for marketing, advertising & penetration in newer towns. We are also planning to expand our geographical spread across majority of pincodes in India,” said Neha Gupta, Director, Leeford Healthcare.

The company indicated that urban demand is driven by lifestyle-related conditions, while rural demand is supported by ageing populations and access to care. Growth is expected across online and offline channels, supported by digital expansion and the company’s existing sales and distribution network. Leeford Healthcare Limited stated that it continues to follow a mass-market pricing approach while offering clinically aligned products.

The ‘Fit Raho, Hit Raho’ campaign positions orthopedic and mobility aids for prevention, recovery and daily activity, extending their use beyond post-injury applications.

“India is facing a silent epidemic of musculoskeletal disorders. Our goal is to combine clinical credibility with everyday relevance — making high-quality, affordable mobility aids widely available so that prevention and rehabilitation go hand-in-hand. With Action Superstar Tiger Shroff as the face of our campaign, we want to inspire millions across India to adopt orthopedic and mobility aids not only for treatment but also for long-term prevention and resilience,” added Gupta.

“I’m proud to partner with Leeford Healthcare Limited in a campaign that champions movement as a daily habit,” said Tiger Shroff, Actor and Fitness Icon. “True fitness isn’t just about training hard but also about protecting your body, preventing injuries, and recovering well. Orthopedic and mobility aids should be part of an active lifestyle—just like gym gear or other fitness essentials. Leeford Healthcare Limited’s vision of making these supports accessible to everyone resonates with my own philosophy, and together we want to inspire people to stay strong, keep moving, and live the mantra: Fit Raho, Hit Raho.”

Leeford Healthcare Limited launched its orthopedic and mobility aids portfolio in 2023. The portfolio currently includes 32 products such as lumbar belts, posture correctors, cervical collars, knee caps, wrist and ankle supports and sports recovery aids. The company plans to expand the portfolio to 50 products by the end of FY 2026–27, with 20 new launches aligned to rehabilitation, prevention and sports wellness.

All products are manufactured at the company’s WHO-GMP and ISO-certified facility in Ludhiana. Leeford Healthcare Limited’s products are available across 12 lakh retail touchpoints in India, with orthopedic products present in 1 lakh outlets. The company plans to increase this to 2 lakh retail touchpoints by the second quarter of FY 2026–27 and expand its presence on e-commerce and quick-commerce platforms.

“Our differentiation lies in being both medically credible and accessible,” said Sidhant Gupta, Director, Leeford Healthcare Limited. “Our products are designed in consultation with clinicians and physiotherapists to complement prescribed therapy and empower individuals to use them proactively in daily life—whether it is a student avoiding spinal strain, an office worker managing posture, or an athlete protecting joints. By integrating these supports into conservative care pathways, we are enabling people to sustain movement, prevent injuries, and recover more effectively.”

The ‘Fit Raho, Hit Raho’ campaign has been conceptualised by Schbang, Mumbai, with Hogarth as the production house. Products highlighted in the campaign include the Posture Corrector Belt, Knee Cap and Abs Wrap. The campaign will run across digital platforms, in-store activations, clinician partnerships and awareness programmes. Medical engagement initiatives will include workplace ergonomic drives, rural orthopedic screening camps and physiotherapist training programmes.