Laxmi Dental launches Illusion Zirconia campaign featuring Madhuri Dixit

Laxmi Dental has launched a new awareness campaign for its Illusion Zirconia Dental Crowns, featuring actor Madhuri Dixit. The campaign focuses on the importance of making informed decisions when selecting dental treatment options, using the relationship between parents and children as its central narrative.

The campaign comprises two films set in a dental clinic. In both films, a son and daughter are asked to choose a dental crown for their respective parents and respond with “Whatever”. Madhuri Dixit then intervenes, drawing attention to the care parents typically take when making choices for their children and encouraging greater consideration when making healthcare decisions for them.

The films seek to highlight the role of patients and families in discussions around dental treatment and the need to understand the options available before making a decision. The films conclude with the campaign line, “When the dentist asks, ‘Which crown?’, it’s Illusion Zirconia, hands down,”.

Commenting on the campaign, Rajesh Khakhar, Chairperson & Whole-Time Director, Laxmi Dental said, “At Laxmi Dental, we believe that every patient deserves to make informed decisions about their oral health. Dental crowns are a long-term investment in a person’s smile, yet many people are unaware of the choices available to them. Through this campaign, we wanted to encourage meaningful conversations between patients and dentists while reinforcing the importance of choosing quality dental solutions. Illusion Zirconia combines advanced CAD/CAM technology with trusted craftsmanship, helping dentists deliver restorations that patients can rely on with confidence.”

Sharing her thoughts on the campaign, Madhuri Dixit said, “When it comes to choosing dental crowns, I believe patients deserve to know what goes into their smile. That’s why I’m happy to partner with Illusion Dental Lab, a division of Laxmi Dental Limited. With over 3 million Illusion Zirconia crowns trusted across 28 countries, they bring together advanced CAD/CAM precision and consistent quality; helping dentists create beautiful smiles and giving millions of patients the confidence to smile freely.”

Illusion Zirconia Dental Crowns are manufactured by Illusion Dental Lab, a division of Laxmi Dental Limited. The crowns use CAD/CAM technology and FDA- and CE-certified materials. More than three million crowns have been delivered across 28 countries and that the product is backed by a lifetime warranty.

The campaign will be rolled out across digital and social media platforms.