Raelene Kambli, EH News Bureau
Healthspring has established its foothold in Mumbai and has now announced the launch of four new centres at Powai, Vashi, Thane and Andheri, making a total number of seven centres across the city. Speaking about the company’s financials, Kaushik Sen, CEO and Co-Founder, Healthspring informed that their centres based in Khar, Juhu and Kemp’s Corner have achieved breakeven. The company has also strengthened its city wide 24×7 medical emergency response system with a helpline number, tied-up with ICICI Lombard to support ICICI’s corporate insurance scheme and raised its second round of funding with Asian Healthcare Fund (AHF) recently investing Rs 22 crores for the company’s expansion.
Healthspring plans to run the helpline as a community service initiative for free, across the city of Mumbai through the rains, beginning from July 10, 2013 upto September 1, 2013. Apart from the helpline, during this period all of Healthspring’s services across its seven clinics in Mumbai will remain available 24×7.
“We have completed two years since we launched our first centre in Mumbai and since then we have been evolving. Our concept and strategy was criticised by many; however we have proved ourselves and this is evident with the success of our concept of building a comprehensive healthcare delivery network in a world-class environment. This kind of service is the need of the hour. Our members are mainly elderly people and our services help them a lot”, said Dr Gautam Sen, Chairman and Co-Founder, Healthspring.
According to Sen, the company will be launching 10 additional centres across Mumbai by the end of this year and has set a target to branch out to other cities in India. It will be launching 200 centres across India in the next three years. It will also launch its community medical centres in cities like Delhi, Kolkata, Hyderabad, Bengaluru and Chennai by 2014. When asked about how the company would utilise its new funds, Sen replied that the funds would be utilised to set-up their new centres and strengthen their existing centres. He also informed that the company plans to raise the next level of funding very soon in order to expand pan India. The company intends to raise additional Rs 50-60 crores from its existing investors that include Catamaran Ventures, Reliance Venture Asset Management and BlueCross BlueShield Venture Partners which would be utilised to expand its business across India.
Speaking of the company’s marketing strategy, Dinesh Shenvi, Head, Sales and Marketing, Healthspring, said that the company has been conducting various awareness camps for the people of Mumbai to create brand awareness and in future will consider utilising electronic media such as television to advertise on a large scale.
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