Nova Medical Centers, the pioneers of short-stay surgery in India, have gone a step ahead in making quality healthcare accessible and affordable to its patients. The company has tied up with Pine Labs to offer easy EMI options of 3, 6, 9 or 12 months, depending on the convenience of the patients. The parent company, Nova Medical Centers, has implemented this scheme across all its surgical centers, Nova Specialty Hospitals and fertility centers, Nova IVI Fertility.
According to the company’s press release, In India, a large segment of our population is not covered by health insurance which makes them susceptible to unforeseeable health related expenses. To address this need, the newly introduced EMI scheme offers multiple advantages such as easy and gradual payback of the treatment cost, reduced dependence on family/ friends in times of emergency and access to quality healthcare. The scheme would be especially relevant for medical procedures that are not covered by MediClaim.
Suresh Soni, Founder and Chairman, Nova Medical Centers said, “Our aim is to make quality healthcare accessible and affordable to patients. Due to financial constraints, the working class population in India tend to ignore their health and ‘minor’ health problems are often put off till they become serious. With this EMI option, Nova aims to enable people to take better care of their health while not having to worry about unexpected healthcare expenses which need to be settled upfront.”
The option of EMI compliments the existing payment method of accepting credit cards at all its centers. The EMI options will be available for all credit card holders of the following banks: SBI, Kotak Mahindra, Axis Bank, Citibank, ICICI Bank, IndusInd Bank, Standard Chartered Bank and HSBC.
EH News Bureau
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