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Ziqitza Healthcare joins Business Call to Action (BCtA) initiative in India

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Ziqitza Health Care Limited (ZHL) has joined the Business Call to Action (BCtA) with a commitment to expand its ambulance services across India, Africa and Latin America, and increase the number of patients served from two million in 2012 to seven million by 2015.

ZHL aims to save life by creating a strong network of fully equipped ambulances across the developing world to act as a robust emergency response mechanism. To meet this urgent need, ZHL partners with various state governments under the brand “Dial 108 in Emergency.” This could be either free for emergency victims or on a user fee basis depending on the state. This model is currently operational in Bihar, Thiruvananthapuram, Punjab and Odisha.

ZHL also operates a private ambulance service with different prices, where the more affluent pay higher costs, the less affluent pay lesser costs and the very poor emergency victims are treated free of cost. This cross-subsidising model called ‘Dial 1298 for Ambulance’ is operational in Mumbai, Punjab, Bihar and Kerala. In addition, ZHL operates an ‘Ambulance Outsourcing’ model where ZHL provides a fully equipped ambulance with a trained driver and a paramedic to hospitals who outsource this aspect of their business to concentrate on their core specialties of treating patients.

“It is very encouraging that ZHL, a pioneer in providing emergency health services will join the BCtA. For too long, the poorest emergency victims have been overlooked and ZHL’s efforts in the sector are extremely welcome,” Sahba Sobhani, Acting Programme Manager of the BCtA, said, “We are pleased to continue to reach new patients and serve clients who often have no access to the quality health services or ambulatory services they need. We are confident that the ZHL programme will also allow us to expand our services to much needed clients across the country,” Sweta Mangal, CEO, ZHL said.

EH News Bureau

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