100 bikers rode with cancer survivors, to spread hope and a positive message that there is life after cancer
PD Hinduja Hospital & MRC in association with Ride4Cause organised a unique initiative to spread awareness on cancer through ‘The Cancer is Curable Ride’. Following this year’s theme set by the Union of International Cancer Control (UICC) called #IAmAndIWill, around 100 bikers rode with very special pillion riders – cancer survivors, to spread hope and a positive message that there is life after cancer. The ride was flagged off at PD Hinduja Hospital and continued to Jehangir Art Gallery. Concluding with a special musical performance by Sivamani, the event brought together people from different walks of life to celebrate the spirit of survival.
Joy Chakraborty, COO, PD Hinduja Hospital & MRC said, “This World Cancer Day, we want to send out strong message that cancer is curable by making the survivors themselves take a step by going on a unique bike ride across Mumbai. With the alarming incidence of cancer in India, it is imperative to spread awareness about the disease. Through this initiative, we want to convey that cancer is not the end of your life and you can fight it, survive it and come out as a winner.”
According to Dr Asha Kapadia, Head, Department of Medicine and Oncology at PD Hinduja Hospital & MRC, “While the numbers of cancer cases have increased, we are also seeing more awareness and social acceptance of cancer, it is no longer seen as a social stigma. Initiatives like these are important to spread a positive message that there is life after cancer and it can be cured through early detection and treatment.”