It was launched on the occasion of Youth Awareness Day
1mg has announced the commencement of ‘Jaankari Hai To Jaan Hai’, an awareness campaign aimed at informing consumers of cheaper alternatives when it comes to cancer medication. The company kick-started this campaign on the occasion of Youth Awareness Day organised in New Delhi by Yoddhas, a NGO that helps cancer patients.
Dr Niharika, a representative from 1mg.com, spoke about the challenges faced by cancer patients, enlightening the audience about Differential Drug Pricing in Cancer Medicines. Currently, it has been observed that the prices of some medicines are exorbitantly higher than equally potent yet affordable generic medicines, keeping most of the patients deprived of continuous treatment.
Dr Niharika emphasised that patients should know their rights and always inquire if they can get a cheaper substitute of an expensive prescribed medicine. The empowered patients can have more meaningful discussion with their healthcare provider, she added.
Prashant Tandon, Founder & MD, 1mg said, “Healthcare is a costly affair at this point of time. However, in various instances, a well-informed customer can massively cut down (upto 80 per cent) the treatment cost by choosing cheaper generic substitutes. With the awareness campaign, our objective is to encourage positive changes by bringing power of information to our users.”
He also added, “This initiative is a vital element of our core idea and along with other such campaigns, we will continue to reach out to people at a large scale through our online platforms.”
The campaign stresses the importance of ‘Jaankari’ (information) about all aspects of cancer to minimise suffering for the patients and their caregivers.
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