Agilus Diagnostics launches TV campaign with Anil Kapoor; following SRL Diagnostics rebrand

Agilus Diagnostics has launched a television commercial featuring its brand ambassador Anil Kapoor as part of a campaign across India to communicate its transition from SRL Diagnostics.

The campaign focuses on building awareness of the brand transition from SRL Diagnostics to Agilus Diagnostics while informing consumers that the services, quality standards and clinical processes associated with the earlier brand continue under the new identity. The campaign also highlights the company’s focus on proactive health and wellness.

The television commercial carries the message, “Jo Kal Tak SRL Diagnostics Tha, Wohi Aaj Agilus Diagnostics Hai”, to communicate continuity following the brand transition. Through its narrative, the film shows the brand’s transition in response to changes in consumer needs while continuing its diagnostic services. The campaign also carries the tagline “Khud Ko Test Kartey Raho”, which refers to the importance of regular testing and health monitoring.

The film addresses the question raised by consumers after the rebrand regarding whether Agilus Diagnostics continues the services earlier offered by SRL Diagnostics. The campaign states that the organisation continues to provide diagnostic services under the new brand name.

Speaking about his association with the brand, Anil Kapoor said, “I have been associated with this brand for a very long time and I take immense pride in the fact that it is one of the few legacy brands that has continued to evolve in tandem with changing consumer needs. From SRL Diagnostics to Agilus Diagnostics, their journey reflects evolution, trust, consistency and commitment to core values – values that I resonate with and live by.”

Deepak Narang, Chief Operating Officer at Agilus Diagnostics, said, “Our transition from SRL Diagnostics to Agilus Diagnostics marks a watershed moment in our journey. While our name has changed with time, our focus on quality, accuracy and proactive patient care remains unchanged. This campaign reassures our consumers that we continue to be their trusted partner in every step of their health journey—now with a more agile, future-ready outlook. ‘Khud Ko Test Kartey Raho’ encapsulates our belief in proactive healthcare and the power of early action.”

The campaign has been rolled out across television, digital platforms, outdoor media and other consumer touchpoints.