Elawoman launches data driven fertility platform to fix fertility experience in India

The platform uses a patented patient-doctor matching algorithm to increase success rates of fertility patients

Elawoman, a data driven women’s health and fertility company, recently announced the launch of its end-to-end fertility platform and app ELA, designed to help couples to meet their fertility goals.

Elawoman provides services like fertility coaching, access to top tier certified fertility clinics and doctors in India, lowered rates for fertility treatments, emotional counseling, financial assistance as well as legal support to patients in IVF and surrogacy treatment. Right from tracking their fertility with accuracy, comparing various treatments and clinics to getting a treatment done, users can seek all information on fertility.

The platform has an inbuilt fertility calculator which allows the users to input their medical condition on more than 30 parameters. Based on his/her medical condition, the algorithm suggests the best suitable treatment. It also allows the patients to know and understand the cost of the fertility treatment depending on their medical condition, budget and location.

Speaking on the launch of the platform, Yogesh Agarwal, Co-founder and CBO, Elawoman said,” There is a common notion in the society that test tube baby is not your own and an artificial baby. We work towards clearing such misconceptions around fertility, thus bringing awareness and knowledge. Through Ela we aim to provide an online community where couples can discuss their issues freely and get transparent advice and help in a supportive environment.”

The Ela App also provides ovulation tracking for couples who have started planning their family. The platform uses a patented doctor-patient matching algorithm to increase the success rates of fertility treatments to 72 per cent as compared to current rate of 40 per cent. The algorithm which maps the patient requirements to the doctor specialisation and suggest the best doctor to the patient enabling the platform to witness more than 72 per cent success rate of positive pregnancy for all the fertility treatments facilitated.

Currently the platform has partnerships with more than 500 best fertility doctors and clinics across 45+ cities of India, including known brands like Apollo Fertility, Apollo Cradle, Cloudnine Hospital, Motherhood, Morpheus IVF, Dr Rama Fertility, Bavishi IVF, Bloom IVF to name a few.