Express Healthcare

Exco InTouch launches ‘TARGET My Hives’ app

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The network for people affected by chronic urticaria (hives) aims to connect everyone living with and impacted by hives

Exco InTouch, a provider of digital health technology, has launched TARGET My Hives app for both Android and iOS systems. It is a digital health community for everyone impacted by chronic urticaria, creating a vital support network that the patients have long needed. By enabling wider communication, it aims to reduce the sense of isolation that people with the condition often feel; it is about sharing experiences and help. Ultimately, TARGET My Hives seeks to improve patient outcomes by integrating physicians and patient associations into the network.

Patients with chronic urticaria (commonly referred to as hives), can suffer from sudden occurrence of red, itchy rashes or angioedema with rapid swelling in the deeper layers of the skin. The condition is often triggered by external factors, including sunlight and water, but it can also occur spontaneously, without any identifiable triggers. Patients with chronic urticaria are often left alone to cope with the condition and eventually stop seeking help; many have even given up on visiting their doctor.

Reportedly, since TARGET My Hives went live in May, the social community for chronic urticaria has developed rapidly with growing levels of active participation. Patients are using the community to communicate with each other, sharing their experiences and giving each other first hand advice.

Tim Davis, CEO and founder of Exco InTouch commented, “TARGET My Hives” is proving its value in opening up the much needed conversation between people affected and the wider healthcare community. To date, patients have already been reporting how much it is helping them manage their condition, and empowering them to share their own knowledge that may help others. Our mission is to connect everyone, patients, physicians and support groups together. But most importantly, we want to use technology to help patients to actively take control of the condition.

TARGET My Hives will allow patients to learn from others how to manage their disease, set goals for themselves and to share results and outcomes with others. By motivating and supporting each other, TARGET My Hives helps patients to actively take control of their condition. The app also aims to enhance awareness and visibility for patient advocacy groups, acting as a conduit for expanded content and networking opportunities for patients

The website and mobile application were developed with funding and support from Novartis Pharma AG.

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