Expands into functional beverages
Mobile health company Grow Fit has announced its expansion into functional beverages with the acquisition of Drink King. The acquisition was made for an undisclosed consideration of cash and stock. Post the acquisition, Grow Fit’s offerings will span areas including expert health advice, customised diet plans, therapeutic and functional foods, and nutritional beverages.
Commenting on the acquisition, Jyotsna Pattabiraman, CEO, Grow Fit said, “Grow Fit combines data science, medical science and behavioural insights to guide people to a healthier, happier version of themselves. Our acquisition of Drink King augments our commitment to providing our 100,000 customers comprehensive and easy solutions for all their everyday health and wellness needs”.
Ritvik Sharma and Arpit Goyal, Co-Founders, Drink King, said, “Our alignment with Grow Fit helps us expand our service offering and meet the growing demand for healthy meal replacement options in India. We started Drink King after finding a lack of healthy options available both online and on-ground. What is available today is mostly either too high in sugar, or does not have enough protein, fat, or fibre. Drink King allows customers to order custom smoothies that are prepared fresh from organic fruits, green vegetables and vital supplements.”
EH News Bureau
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