Twitter campaign #TriumphOverCancer trended nationally with over 3100 tweets
Max India Foundation (MIF), in the spirit of breast & liver cancer awareness month, raised Rs. 7 million for the treatment of underprivileged cancer patients in India. MIF along with its partners and friends, gathered to celebrate life and ‘Triumph over Cancer’ in its signature event ‘Celebrate Me’ in the form of a fund raiser this year.
‘Celebrate Me’ was an attempt to raise awareness and funds for needy cancer patients through donations, partnerships and auction of paintings which included those by Francis Newton Souza, Dilip Shyam, Nilanjan Chakravarty & others. Cricketer Yuvraj Singh, a cancer survivor himself donated his jersey and cap for the auction.
The Twitter campaign #TriumphOverCancer around the event was trending nationwide, generating a total of about 3136 tweets focused on the event. The digital outreach alone helped in raising over Rs. 1 lakh as Max Group had promised to contribute Rs. 50 for every tweet.
17 women and 4 young children who fought their battles and triumphed over cancer walked the ramp were felicitated by the Chief Guest, Maneka Gandhi, Union Minister for Women & Child Development, Government of India. The event also featured a panel discussion of top oncologists from Max Healthcare on “Ground Realities”.
Maneka Gandhi, in her speech said, “The government is spending atleast five times the money on cancer healthcare due to smoking, compared to the revenue generated in taxes”.
The Hans Foundation joined as a major partner to facilitate treatment of needy children with cancer in Uttarakhand. Other partners included Shahnaz Husain Group, Grameen Sneh Foundation, Forest Essentials, Kama Ayurveda, Bahrisons, Richfeel, Archies, Pick-a-Bow and WholeFoods.
EH News Bureau
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