Sickweather’s real-time maps of health-related conditions teams with Jivox’s personalised digital marketing platform to create hyperlocal advertising
A real-time illness information provider Sickweather partners with Jivox, a digital marketing technology player to serve allergy remedy advertisements to a targeted region only when allergies symptoms are flaring up in the area.
Sickweather uses crowd sourcing to track a wide range of illnesses and symptoms. The anonymous data from millions of monthly reports is analysed and organised to provide highlights about illnesses trending in a specific area. That information is available through a free app.
“It’s like a Doppler Radar for illnesses,” says Dodge Graham, Sickweather CEO and Co-Founder. “The data we provide helps people easily see what symptoms and illnesses people in a specific area are dealing with. This helps them make informed decisions about their healthcare.”
“The key benefit of data-driven dynamic creative is a boost in engagement and conversion,” said Ketaki Rao, SVP of Product Management,Jivox. “Sickweather data showing trending illnesses and illness forecasts in a specific location brings relevance to advertising in OTC and pharmaceutical drugs. Unlike the spray and pray approach, these ads are served, in real time, to consumers needing these products, at the time they are sick, or at risk of being sick.”
Reportedly, integrating Sickweather’s illness tracking data with Jivox’s real-time, personalised ads for health and wellness products offers an innovative approach to providing relief when it’s needed.
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