Growfitter to introduce the country’s first ever AI based Incentivised Wellness Programme
Talwalkars Lifestyles, India’s leading health and fitness brand has integrated with Growfitter to introduce the country’s first ever AI (Artificial Intelligence) based Incentivised Wellness Programme. The Growfitter FITKIT programme is a technologically advanced mobile application that tracks individual fitness consistency and maps their performance to generate an incentive oriented and reward based fitness solution. The AI powered product will motivate individuals to adopt and sustain a holistic and healthy lifestyle, which coincides with the vision of Talwalkars, of creating a healthy and fit India.
Prashant Talwalkar said: “We have been the health and fitness industry leaders in India for more than 85 years now. Over the years we have upped our innovation and technology quotient offline through state of the art fitness infrastructure and strategic business diversification suiting the needs of the evolving Indian customer. We have closely worked with Growfitter to develop the AI powered FITKIT programme. Talwalkars intelligently shall integrate offline – online model to track workout and incentivise member with rewards and cashback all through Growfitter FITKIT app. Talwalkars will act as a launchpad to this first of its kind incentivised health and wellness mobile app solution. With the product being exclusively introduced first in Talwalkars we aim to change the dynamics of the Indian fitness industry.”
- Growfitter projects 75 crores+ revenue in next year through the AI Based Incentivised Wellness Program
- Expects a 300 per cent jump in the online digital sale
- To tap total of 2 lakhs+ customer base in less than 3 months
He further shared, “We plan to take the product to more than 1 lakh Talwalkars members through our massive network of 200+ fitness clubs across India. The product will also be supported by an aggressive 360-degree traditional and new age communications campaign and reach the audiences beyond the Talwalkars customer base. Our vision is to empower and motivate Indians and inculcate the culture of health and fitness in India.”
Sanmati Pande, CEO, Growfitter says, “In India, Health is $100 billion category and technology is the new driving force in this space. The fitness penetration in India is a mere 0.15 per cent as compared to the penetration level of 35 per cent and 5 per cent in the US and China respectively. With the Growfitter FITKIT programme we aim to disrupt the health and fitness market in India. The advance technology solution will motivate individuals to adopt an active and healthy lifestyle. With an AI induced product we are channeling on three focus areas – price, motivation and result. We are exploring the reward motivated human psyche and enabling and encouraging our users to achieve their end fitness goals. With Growfitter FITKIT programme we offer cashback schemes on membership. Other encouraging incentives apart from cashback are free movie tickets, flight tickets, iPhone XS Max and even a luxury car.”
He further mentioned, “We foresee a revenue of 50 crores by March 2019 with this program from various gym chains we will work with. We intend to spend 10 per cent of it on marketing and further refine the incentive pipeline for the members.”
“We are strong believers in preventive healthcare and disrupting this vitally important sector with our AI technology platform, transforming the everyday behavior of people, and rewarding them to be more healthier. The programme is extremely user friendly, the member has to download the Growfitter FITKIT app, scan the intelligent QR code installed at the gym on every visit and achieve their fitness goal. Our AI system tracks the individual’s workout and automates the reward programme basis it. It showcases the goal set according to the users preference and maps their progress and consistency in achieving it. It additionally allows them to win 100 per cent cashback and rewards while simultaneously achieving their objective of staying fit and healthy. Going forward we would like to build a fitness score where members can avail discount on their insurance premium.” shares Harshit Sethy – CTO Growfitter.
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