The Estée Lauder companies’ in partnership with Uber India for breast cancer awareness campaign

Aim to raise Rs 1 million jointly for Tata Memorial Hospital’s Women Cancer Initiative from October 14 to October 22, 2015

Uber has announced an association with Estee Lauder Companies to raise awareness for breast cancer and stressed the importance of early detection, through a series of innovative sensitisation programmes. As a part of the Breast Cancer Awareness month this October, Uber and Estee Lauder Companies will contribute Rs 10 each for every Uber ride taken across India with a goal to raise Rs 1 million through it promo code UBERBCAINDIA, that will support Tata Memorial Hospital – Women’s Cancer Initiative for breast cancer treatment and awareness in India.

Amit Jain, President, Uber India, said, “We’re proud of our association with The Estee Lauder Companies for the 2015 BCA Campaign, one of the most popular and successful Breast Cancer Awareness campaigns across the world. Partnering with 2015 BCA campaign, we at Uber hope to build more awareness in India towards the world’s most common cancer among women. Through #BCAStrength and #UberBCAIndia we hope to mobilise our riders across India and donate as much as we can towards making life saving breast cancer treatments available for those who need it.”

As part of this initiative this month, Mumbai’s iconic Bandra-Worli Sea Link will also be illuminated in pink from 9 – 16 October, to stress the importance of early detection.

Individual donations could also be made, by depositing cheques in favour of Women’s Cancer Initiative – Tata Memorial Hospital which can be dropped off at any Estée Lauder, Clinique or Bobbi Brown Cosmetics store in India.