Arth by Emcure launches fight against obesity

With obesity emerging as one of India’s biggest public health challenges, Namita Thapar is launching Fight Against Obesity, a social-first awareness initiative by her wellness brand Arth by Emcure. The campaign aims to change the way India talks about obesity, replacing judgement with inspiration and awareness.

According to the National Family Health Survey (NFHS)6, approximately 30 per cent women and 27 per cent men are overweight or obese. Beyond physical health, obesity can also affect confidence, relationships, career opportunities and overall quality of life.

The initiative will bring together leading doctors, health experts and physically fit individuals to share practical insights, bust common myths and simplify conversations around obesity, nutrition, metabolism and sustainable weight management.

Beyond its digital outreach, the initiative will engage schoolchildren across India through educational programmes and culminate in an annual conference and awards programme recognising meaningful contributions to obesity awareness and healthier living

Commenting on the initiative, Namita Thapar, Founder, Arth by Emcure said, “Obesity is a global challenge, and Arth is committed to this cause. I am personally interviewing top doctors of the country so we can educate and make a difference. The nice part is that the education will be through 30 sec videos, making it fun and not preachy.”