Omron Healthcare India, a player in the home health monitoring segment, shared their business plans for FY 2014- 15.
“The company aims to clock in a turnover of Rs 110 crores in this FY which indicates a growth of around 54 per cent over the previous FY,” said Shinya Tomoda, MD, OMRON Healthcare India. Tomoda shared this information in the company’s annual channel partners meet held at Gurgaon.
Home monitoring is OMRON healthcare’s core domain and one of the focus areas of the company is to manage lifestyle diseases at home such as hypertension, obesity, and diabetes. Illustrating the business plans, Tomoda shared that the company intends to expand its reach by entering new distribution channels – online shopping portals and electronics retail chains.
Expanding the reach of the products is one of the ways to strengthen the brand’s presence in respective product segments. The company is also intensifying its pan India marketing efforts to give a boost to the brand awareness and penetration. One of the major initiatives in this regard is a TV commercial campaign which shall be rolled out in August (till September) this year.
The company also aims to further spread the network of its traditional channel (read pharmacies/ chemists) by covering 45000 tier I and II cities in this FY through 100 distributors across the country. This FY, the company has also charted out strategies to scale up further in the home glucometer segment the way it has done in the home BP monitoring domain. Other notable products in its portfolio are – body fat monitors, pedometers, digital thermometers, respiratory therapy devices, massage devices, etc.
EH News Bureau
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