Yuvraj Singh, ace national cricketer has launched ‘YouWe Can’ an initiative by the Yuvraj Singh Foundation (YSF), to combat cancer by spreading awareness about the disease, advantages of early detection and fighting the stigma attached to it.
As a cancer survivor, Yuvraj has fought the disease with strength and spirit. He chose this event as a platform to transcend the same courage amongst the masses and invite them for joining him in this cause to fight cancer.
Yuvraj Singh said, “The journey from being a part of the World Cup winning team to fighting for my life has indeed been full of emotions. I was faced with the biggest high of witnessing India lift the World Cup and the shock of suffering from cancer, both at nearly the same time. Having experienced cancer personally, I can totally empathise with the pain and difficulties faced by a cancer patient and thus we have launched ‘YouWeCan’. I feel extremely passionate and motivated about using this platform to appeal to everyone, to come forward for early detection, as I have myself benefited from it and it is key to saving your life from Cancer. I am determined to make a dent in the society and fight for controlling cancer but cannot achieve my objectives without your participation and support. I believe, together You and We CAN. And remember, if Yuvi Can, You Can!!”
‘YouWeCan’ intends to spread its wings across the country by introducing various awareness initiatives, setting up detection camps through mobile vans by reaching out to the masses, establishing permanent detection centers across the country and initiating a ‘Speak Up Campaign’, to establish a base for fighting stigma against cancer, all in association with the Indian Cancer Society. The initiative also plans to get some of the most respected and established names from various industries on board, who are willingly to contribute towards enhancing the reach of this programme and making it a revolution.
Yuvraj Singh’s mother, Shabnam Singh unveiled the YouWeCan identity with Yuvraj. His first agent, Sanjay M Lal, MD and CEO, Asset Management Ventures announced the structure and plans of YouWeCan and the partners who have already come forward to associate with the cause. An entire e-commerce merchandise sale strategy is underway with the support of Yebhi.com to sell a plethora of unique YouWeCan merchandise online, soon.
EH News Bureau